These are scary and uncertain times. Even the most unflappable entrepreneur can be expected to feel scared, anxious, and depressed in the midst of a global pandemic. For all your flair and aplomb you are only human, after all. Nonetheless, you have the opportunity to be a beacon of hope and stability for your customers and your employees alike. Yes, even during times like this, pandemic positivity is important for entrepreneurs who want to succeed at the end of it all.
More than ever, your business can bring people happiness and satisfaction. Even as the world seems to be falling apart around them, your brand can be a reliable constant. However, that’s a lot of pressure for you. Maintaining a positive outlook will help you to shoulder this burden and enable your business to excel.
Even in this troubled social and economic landscape positivity has been a vital weapon in the entrepreneur’s arsenal. long before the advent of the coronavirus and subsequent lockdown. More than ever, your customers and employees are looking to you to provide it for them.
Here are some tips to help you do just that…
Check-in with Employees Every day
Your team may be grappling with the practicalities of working from home. They may be battling stress, anxiety or depression in these scary and unprecedented times. They might be sharing their home with a spouse who’s similarly affected and kids who are bouncing off the walls with nervous energy.
It’s important that they don’t feel as though they’re working in a vacuum.
Check-in with them every day, whether it’s via email or video chat. Try to maintain a friendly and positive tone in your communications. Use this as an opportunity to…
Say Thank You
When cut-off from the “mothership” your employees can feel as though their work is pretty thankless. It’s up to you to remind them every day of how their hard work is helping your business to thrive while others flounder. That they are the value-added that keeps your customers coming back. You may even want to implement an employee recognition scheme to show your employees just how much of a positive contribution they’re making in real-time.
Of course, it’s not just your employees who deserve a thank you. You might also want to extend your thanks to every customer, both old and new, in your email list, and remind them that their continued patronage is allowing you to do right by your employees.
Lighten your Administrative Load
It’s much easier to be positive when your days are enjoyable. When you’re doing things that add value for your customers. Perhaps now’s the time to invest in the tools to lighten your administrative load so that you spend less time on tedious and repetitive tasks. Check out some of these word templates for business. The right templates can make your days a little easier, more productive and more pleasant.
Share the Good News With Your Content Marketing
Finally, this is a great opportunity to give our customers a daily dose of positivity through your content marketing efforts. Draw their attention to ways in which you’ve turned the current pandemic to your (and their) advantage.
For instance, how has this allowed you to improve your carbon footprint? What lessons have you learned that will improve the quality of service you provide for them? Have you made savings that you can pass on to your customers? Content marketing can be a powerful tool to help you share the good news!
There’s always a way for pandemic positivity for entrepreneurs. Hopefully, you can take advantage of this.