SYLVIANE NUCCIO

How You Can Generate Organic Traffic Using Scribd

February 10, 2014 Internet Marketing

Scribd how toin my last post I gave you 7 ideas to leverage your content on your blog to take full advantage of your content.

Yet, there are other ways you can spread more content of yours around to generate more traffic to your site.

Today I wanted to talk about a different way you could recycle older content and making it new again, or create brand new content to generate organic traffic to your site using a tool called Scribd.

I’ve been a member of Scribd since 2008, and back then they were still small with limited options, but today, Scribd has grown,  and it’s become an even better way to help spread your content throughout the web and generate more traffic to your blog or website.

I have to admit that I haven’t posted anything on scribd in a long time. However, I think it’s time to get to it again, because this site ranks pretty well on Google and has tons of traffic.

Scribd a Different Way to Generate Traffic to Your Site

Scribd is a website where you can upload documents, presentations, articles, guides, spreadsheets, eBooks and even books (as long as they are your own). If you are an avid reader you can even download unlimited amount of new books for $8.99 a month with Scribd Premium.  But they still have over 40 million books that you can download for free.

What is probably going to interest you the most with Scribd, though, is that you can share YOUR own knowledge by uploading your own giveaways and articles to generate more traffic to your blog or website.

Scribd started small early 2007, and quickly became an easy extra way to spread your content. 7 Years later they are the largest online library with a worldwide reach of 80 million people.  An 80 million people reach can really generate some good traffic to your site. Don’t you think?

According to Scribd you can convert any eBook or document “into a beautiful webpage or mobile reading experience.” It’s a great tool to increase your readership and generate more clients and customers.

Befosre you go ahead and start using Scribd, however, here are a few things you need to know.

Do and Donts on Scribd

Follow their Golden Rule

One of their main rules is what they call “Mom’s Golden Rule”  which is: ” if you wouldn’t say it to your mom, don’t say it on Sribd.”  Don’t insult other members, don’t use profanity and other negative statements. My guess is that if you do, you’ll be out faster than you could count to 3.

Post Only your Own Content

If it’s not yours, don’t post it they say. Remember that it’s against their rule that you post ANYTHING that you don’t own, including music, song lyrics, or poems, if this is what you want to share. This is not a Facebook kind of share. You need to share your own work. Period.

They will also kick you out if you share anything sexually explicit or violent content. So, beware.

Promote, don’t Advertise

A great rule of thumb is that you treat the content that you share on Scribd as you treat your own blog.  They don’t mind that you promote yourself there – after all that’s part of the reason they exist – but they don’t want you to bluntly advertise. If you do they’ll see you as a spammer and you’ll be banned as well.

On the other hand, you can promote you and your knowledge by publishing great content, just as you do on your blog. For example, you could look for older blog posts which content is still accurate, tweak and add to them, as well as update them and publish it on Scribd.

Make sure that you revised your posts well enough so that they won’t just be duplicate content.

When you link your content on Scribd to a site or page, remember that they do not accept shorten URLS such as bit.ly or TinyURL.  You need to share the real URL of your sources.

Keep in mind that they have a strong enforcement of their rules. If you violate them in any way, your account will be terminated, all your content deleted, and you won’t be able to create another account. So make sure you double check that your content  is clear of any dont’s before you publish.

But don’t sweat it too much, though, if you have enough common sense, you’ll be fine.

How To Sign up

Signing up is very easy. Jut go to  Scribd.com  and sign up. You can also install one of their mobile apps on your mobile device.

So you know, you can even access previews of content without signing up.

As in any other platform, you should follow other members and build relationships with them.  You’ll be able to share yours and other people’s content to social media as well.

You do not have to verify your email address when you sign up. you’ll be ready to share content as soon as you’ve signed up right then and there.

Once your content is published, it will look like the screen shot below, (pretty much the same as in a blog post) and people will be able to comment on your content as well, pretty much the same as on your blog as well. In the early days of Scribd content really looked like Word or PDF documents, but now it really looks like a web page.

Your readers can even chose to download your document in PDF or TXT.

 

Scribd content

What Type of Content does Scribd Like?

Nothing new here. Scribd likes the same type of content we ALL like, and that any other platform likes as well. Good, G-rated, helpful, educational, informational, or even entertaining, as long as their readers and other people that will find you on  search engines would be looking for and enjoy.

Basically, your reputation will go has high or as low as your content, so only publish content that’s worth it.

My rule of thumb would be, if you wouldn’t post it on your blog, don’t post it on Scribd either.

On each of your publications you will have a short bio appearing at the end of your article with a link to your site, so that content will be directly linked to you. If your content is not of any value, no one is going to want to find out more about you.

Once your content is public your readers will also be able to comment on your work.

Comments on Scribd

Once your content is live on scribd your readers will have several choices, such as add it to their collection, share it on social network, and like it.  But more importantly, they will also be able to write a review about it and embed it to their own sites or page.

You’d be surprised. Some people will if your content is worth their time.

There isn’t that many platforms that would allow your readers to do things like write a review or embed your content, if you ask me. So I think that these options are pretty cool, and can help you brand yourself quite a bit.

How can your Content on Scribd be Found on Search Engines ?

To make sure your content on Scribd is found easily on search engines, make sure you follow basic keyword rules, such as put your keywords in your title, towards the beginning of your article, at least once in the middle, and one more time towards the end.

Make sure your keywords are the right proportion. No specific keyword and you’re content may not be found and too many and you might come up as a spammer.

I’m not one hundred percent sure about their rules regarding images, but it would be safer if you’d own the images you post there, which will also come up on search engine in relation to your content.

Conclusion

I think that Scribd can be a great extension to your own blog to spread your wings and increase your traffic generation.

What do you think? Please, give me your thoughts and inputs on that.

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56 thoughts on “How You Can Generate Organic Traffic Using Scribd”

  1. Sylviane, thank you so much for writing this post! I’m Carrie, head of community for Scribd. I know lots of writers have been asking for information like this. While I have lots of anecdotal tips and tricks, it’s always better to hear from someone using the product. I plan to share this with some other writers I’ve been in contact with. Would love to hear more of your thoughts in the future.

    If you (or anyone reading this) ever have feedback for us, I’m all ears! Find me at carrie(at)scribd(dot)com.

    1. Hi Carrie,

      Thank you so much for coming by and leaving a comment here. I’m honored that you appreciated this article and wanting to share it. That’s really great 🙂

      Thank you for coming.

  2. Hi Sylviane,

    I never heard of Scribd! I appreciate you telling us about it and explaining exactly what it is. The rules are easy enough, as any ethical blogger would do, so that’s fine. It’s also great that on that platform they kick out all those spammers.

    Seems like a good place where it’s “Policed” properly whereby no one gets away with spamming nor posting content that isn’t there. Other platforms give me a headache when I have to check people out before I connect.

    I’m going to give this one a try. Why? Because you know your stuff and I know that you wouldn’t share anything that you haven’t done yourself.

    Many thanks!

    -Donna
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    1. Hi Donna,

      I’m glad you want to give Scribd a try. Like I said in the post I haven’t used them recently, but I have in the past and I liked it, and my content ranked pretty good when I did.

      Actually someone FROM Scribd just left a comment on my blog and they loved my article. The person who left the comment even mentioned about sharing my post around. So I think that I was right on track about everything I said here.

      When you post, publish some great content and people WILL want to investigate you more.

      Thanks for coming and have a wonderful week!

  3. Hi Sylviane,
    Your piece is revealing in that I never thought Scribd can do so much. I have often overlooked it but I guess its time to stop by and take advantage of the offers of this platform.

    Generating organic traffic from this site would be more invaluable for conversion and revenue maximization.

    Thanks for sharing the insights on following the rules to get the most from this platform.

    In kingged.com – the content syndication and social networking website for Internet marketers, I have left the above comment where I found this post.

    Sunday – kingged.com contributor
    http://kingged.com/how-you-can-generate-organic-traffic-using-scribd/
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    1. HI Sunday,

      I’m glad you rediscovered Scribd with this post. I think that it’s a great tool to generate both traffic from other members and organically.

      Thank you for coming and see you at your blog too 🙂

  4. I use to use Scribd Sylviane some time back but they slapped me and deleted my account and never told me why. Now you know that I only shared my own original content and we both know the type of content I post.

    They just sent me some nice form email saying I was in violation of their terms of service and deleted my account with all my work. I still to this day have no clue what the heck I even did which really upsets me because I don’t break rules. I don’t go against terms of service, I’m one of the good guys so it can happen to anyone which is why I stay away from them.

    Ba humbug! 🙁

    ~Adrienne
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    1. Hi Adrienne,

      It seems that you had the same issue I had with Hubpages. I wrote only 100% original content, even a whole hub about my lovely Tony a year after he passed away, and they were saying that my content was duplicate and stuff that weren’t true.

      I know one thing, Scribd doesn’t accept affiliate links, which might have been one reason if you were using affiliate links back then. If not, I have no idea, because I know that like me you wouldn’t break a rule willingly.

      I’m sorry that happened to you and I know that once it does happen to us it’s hard to trust again, but by now the whole staff could be totally new and different. One of them just left me a comment and seem to have enjoyed this post and told me she wants to share it 🙂 So that’s a good thing.

      Hopefully whomever would like to try them because of this post will not have any issue like that.

      Thanks for sharing your experience.

      1. No, I wasn’t using affiliate links because I knew they weren’t allowed.

        They might have been like what Squidoo did and just stop accepting my content even though my niche was on their approved list. What makes me mad is they gave me no reason so I don’t even know what it is that I did wrong. Reading through their terms of service I didn’t do anything wrong and that’s why I get so frustrated with some of these programs.

        Oh well, their lost.
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        1. Yes, I know what you mean, Adrienne. If you’re going to ban my content, at least tell me WHAT I did. But I know that most of those guys don’t bother too much with details. I’ve experienced that over and over. That’s the down side of it.

  5. Hi Sylviane,

    Well it’s rare that I come across stuff I haven’t heard of before, especially when it comes to blogging websites, but I’ve not heard of Scribd before so this is great info. I love learning new things and new ways to get more traffic to my site and this sounds like a perfect avenue to investigate.

    Thanks for this wonderful share. Can’t wait to check it out.
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    1. Hey Barbara how are you? I was on your blog some few days ago but couldn’t engage due to some network issues from my end. Hope you are doing great

      Oh yes! I have not read about scribd somewhere too. Though I just started using it, I’m glad that Sylviane has written a wonderful guiding post about it. This makes me know it works 😉 Give it a try
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    2. Hi Barbara,

      I think there’s always going to be something you haven’t heard of, we can’t know it all. It happens that I’ve known of this site since 2008, but never wrote about it, so I’m glad I did, because I was sure that some people would not know about it, and want to investigate it.

      Thanks for coming and have a great day!

        1. Hi Barbara,

          I surely hope I can make it to the hangout, but NC is expecting a severe snow and ice storm and they expect power outages. If I’m not there, you’ll know why, OK 🙂 Unless I try to join with my tablet, which I might, depending on the circumstances.

  6. As I was reading, I was caught off guard with the subtopic “Scribd a Different Way to Generate Traffic to Your Site”, sudden question arises. Why it is different?

    And now I know that I can share my own knowledge by uploading my own giveaways and articles to produce more traffic. Hence, that is pretty interesting and 40 million books for free? Woo! I must give it a shot!

    Your post has been shared on Kingged.com, IM social bookmarking site, enabling me to find this good piece.
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    1. Hi Metz,

      I used the word “different” because I think that Scribd is a bit different than a lot of sites, because you can download documents that you have on Word, PDF or PowerPoint, for example, and over all I think it ranks better than sites such as Squidoo or Hubpages these days.

      If you’re a reader, yes, you might want to check them out, even if it were for that alone!

      Thank you for sharing my post on Kingged, and have a great day!

  7. Hi Sylviane,

    Reading your post, I was intrigued but reading Adrienne’s experience, I am now skeptical about spending time and efforts on a site that can pretty much shut you down without explaining. It’s like Google Adsense who can shut you down for any reason they deem worthy of your account suspension and they don’t feel the need to explain you.

    Writing your content (even if you recycle), takes time and effort and imagine you are shut down for any reason (of course they won’t tell you). What happens to your content? What happens to your work?

    That is why I would rather keep my content on my site, and do guest blogging for traffic and link rather than participating on programs that do not have a transparency. Would you agree?

    I will look forward to your thoughts on this.

    Regards,
    Kumar
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    1. Hi Kumar,

      Believe me I totally understand what you’re saying. Last year, after I’d written a good dozen original articles on Hubpages, and after a while they shut me down with no explanation of any valid reason either. It’s sad that this tends to be the ammo of those sites.

      I have never had any problem with Scribd in the past, though and want to give it a shot again to promote myself outside of my blog. I’ll let you know how it goes.

      Thank you for coming and have a wonderful day!

  8. Hey Silviane,
    I do agree with you that scribd is an interesting traffic generator. I gave it a try last week and my first document uploaded has already 221 reads. The second doc I uploaded yesterday 10-02-2014 has gotten 101 reads already. As a matter of fact, these are my blog posts I transformed into pdf files using online tools pdfescape.com and pdfescape.com. I’ll be doing a detailed post about this on my blog too

    Thanks for writing details how this should be done Silviane. This is a sharable posts.

    Hope you are enjoying your week
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    1. Hi Enstine,

      I’m glad you’re sharing your positive experience on Scribd, and giving us figures to prove it. I will certainly check your post about this and I can’t wait to use Scribd again and see how it does. It was great for me in the past too.

      Thanks so much for sharing your experience.

  9. Hi Sylviane,

    Gosh… Now I’m glad you showed up over at my place first ’cause I couldn’t check out my feed reader and then recalled I couldn’t visit some blogs last week. Phew!

    Back to post: I’ve been to Scribd few times as I research through online. I had to join in there ’cause it had valuable documents uploaded which I could use for my studies. Even seen some sites had Scribd documents embedded too. That’s pretty cool and help content go viral too. But never thought about the potential in there for bloggers.

    Now that’s something I like about you as a writer, ’cause you reach out for the opportunities within the reach and get most out of ’em 🙂 Else who would have thought about press releases and local media.

    BTW I have a question on content there Sylviane. Does Scribd allow users to share content, which they might have already published on their blogs or websites? Or they have to come up with unique content to avoid duplication?

    You have a wonderful week, Sylviane 🙂

    Cheers…
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    1. Hi Mayura,

      That’s a good question. Now I’ve never posted duplicated content, but I understand that Enstine has posted some of his blog posts in the form of PDF on Scribd. That’s what he just mentioned in his comment here, so my guess is that it’s allowed, but it’s something I need to investigate further.

      As a matter of fact, someone from the head staff of Scribd also has left a comment here and I could ask her directly too.

      Yes, I’m always trying to think out of the box, Mayura, and I’m glad that gives some interesting ideas to my readers.

      Thanks for your visit.

  11. Hi Sylviane,
    I have been using Scribd on and off since it began. I find it a useful resource on topics I’m specifically interested in. I don’t know if Scribd is “the largest online library.” I think Archive.org may take claim to that title, which I also visit regularly.

    I think Scribd may be useful for adding value in specific ways, but I don’t see much use in repurposing content when the essence of the message is the same and considering that your efforts can vanish as you experienced with Hubpages.

    Have a wonderful week!
    Bill
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    1. Hi Bill,

      Well, that’s what they’re saying about them on their “about” page. “The largest library online.” But I personally don’t know that.

      The way Scribd works like any other platform is that it can help you expand your wings. Someone who left a comment here explains how he got another over 300 readers simply by publishing a couple of posts on PDF form. So that is the point.

      When you don’t post on your own platform there’s always a risk of having your content be deleted, but as long as you save it on your computer you can always reuse it worst comes to worst. That’s how I was able to reuse the content that Hubpages deleted. In the end it’s always worth it to try and see.

      Thanks for your input, and have a great day!

  12. Hello Ms. Sylviane
    I hope you are well!

    Thank you for this information that can help us generate traffic back to our site.
    I already downloaded to my IPhone and later I will download it to my IPad.

    I know I will read some of the books, and that’s where I will start.
    But I see that one of your readers, has generate many reads. It’s really something to think about and make the decision.
    You create a great article and I will share it.

    Gladys

    1. Hi Gladys,

      Yes, I’m so glad Enstine gave his favorable comment here as I have others that are not that optimistic, but that’s how it is, there’s always some risk when you post stuff out there that’s not your own blog. I even have a couple of guest posts on other blogs that are gone now, and another blog that has since close his comments, so in that case my comments are gone.

      So, there’s always a risk, but so it is when you get in your car and drive 🙂 Risk is part of life and that’s not going to prevent me from using Scribd.

      Thanks for your input and have a super day!

  13. Hi Sylvianne,

    I’ve heard about scribd, at least for about 5 years, but not really keen about them, because I think during that time, they only accept PDF version of any content you want to promote.

    You have shared a concise and helpful guidelines on how to use it and get maximum benefits for its use.

    I have a question, are they still accepting only PDF version of a content post?

    Thanks for sharing.
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    1. Hi James,

      I think that they now accept other formats, but even if they accepted only PDF that shouldn’t be something you should be stopped by. It’s very easy to transform any content into a PDF doc and use it to bring you more traffic.

      Like I said, I haven’t use them in a long time and will be starting again now, so I’ll let you know more when I know exactly.

  16. Wow, really interesting, Sylviane. I didn’t know anything about this but it sounds like something I should get acquainted with! You never know what will help drive traffic or get some attention. It’s always worth learning about new things like this. It’s amazing how many little doors there are out there if only we knew where to find them. Good thing there are people (like you) to keep sharing the good ones 🙂

    I’m on my way to check it out. Thanks for the info!
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    1. Hi Carol,

      I’m glad you seem enthusiastic about this tool. Some of my readers said that they were afraid of the fact that their content might be deleted from there, and no matter where you put your content out there, which platforms you don’t own, things happen. I have two guest posts that have diapered with the blogs I posted them on, so what I can say, is that a reason to never write a guest post again? No, of course. We keep on trying, that’s all we can do.

      I’m sure Sribd will love your writing 🙂

  17. Hi Sylviane,

    Thanks very much for this informative post about Scribd – like some of your other readers, I’d never heard of it before. As you know, I’m cutting back on blogging at the moment, but it’s certainly a site I might explore in future.

    As you say in your response to Mayura, it would be helpful to know whether you have to post completely original content there, or if you can just re-purpose your existing posts in some way – I guess the danger there is that even if they allow it, Google might pick it up as duplicate content and penalise you for it. I must admit, I still find the dos and don’ts of the whole duplicate content issue very confusing!

    Thanks, Sylviane – very interesting.
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    1. Hi Sue,

      I’m glad my blog didn’t give you troubles to comment this time. I will miss your blog posts a lot and I’m sad about that. By the way, my invitation to guest post is still out there, you could even promote your book here if you want while writing a cool post about it.

      You’re right, Google “might” still penalize us even if Scribd allows that we upload some of our already existing content on their site. Don’t worry you’re not the only one. I find the subject of duplicate content STILL confusing even after having written about it. It’s just one of those things.

      I think Enstine who has published things recently there would be a good person to ask. My understanding is that he uploaded some existing posts from his blog. I will definitely fine out.

      Promoting your book there should be a breeze 🙂

    1. Hi Babanature,

      Nice to see you and I’m so glad that you are confirming that it worked for you. It seems to have worked for Enstine as well. Did you published your already existing content word or word or did you tweaked it? Lots of people are asking and I am not sure about that 🙂

      Would you be so kind to let me know?

      Thank you for coming.

      1. Hey Sylviane, I am back again… 🙂

        Yes i copy my content word for word but i do add some ingredients that actually bring in the traffic. now this is how i do it…

        before turning my posts to pdf format, i make sure i add a related “Must Read” links in the post i am sharing. and below i write where the post is from (Which is my site). Anytime people read my content, they’ll have no choice but to click the “Must Read” link because they want to learn more and know more about you.

        The “Must Read” you add to the file will give you more traffic than normal because it’s just like your related post below your articles but the only difference is, this one is in your posts Hope you understand?

        The best way to add the “Must Read” is above your post, middle of your post, below your post… Trust me, it works like charm 🙂

        Also, i don’t play with my tag because those tags take your file to important categories and a well research tag will give you more traffic.
        Secret: To get better tags, search for popular posts and take few related tags they use (That’s how i do and it is working 🙂 )
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        1. Hi Babanature,

          Thank you so much for coming back with all these details. My only question is, what does the link “Must Read” links to? the same post on your blog, or another post?

          Sorry, I’m not very clear on that 🙂

  19. Nice concept, i have actually been using Scribd and other sites alike for such purposes, i simply convert my best blog posts to PDF file and share on these sites, ensuring to properly optimize them with my target keywords and also embed links from my other posts on the document.

    A document can easily go viral on these sites, i have a post that have been read over 50k times in SlideShare and it has sent a lot of organic traffic to my site.
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  20. I certainly have used Scribd in the past, just not for blogging 😀

    I designed a magazine (for a forum) and we got more than 8k views just for the first version (which isn’t surprising, considering that the forum was big…they used to get about 1000 people logging in daily, and that’s just number of registered users).

    So, I have thought about using Scribd for blogging, but Slideshare makes more sense to me (I find it easier….In my mind, Scribd is just for sharing magazines and eBooks – perhaps like you mentioned, I could use this).

    Share an eBook with my readers (on Scribd)? That would be unique 😀 (for our niche).

    Thank you for the tips, Sylviane 🙂 How’s the snow? You guys are still having it, right? I live in Atlanta..and it’s nice right now – about ~40 (Most of the snow/ice has melted, so I did have classes today….Missed a 6 day weekend because the sun!).
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    1. Hi Jacob,

      Yes, Slideshare is great too, but looks like some readers here have gotten tons of traffic using Scribd for their blog too. So, I’m definitely going to use this tool again.

      Snow has almost all melted and today was very sunny and roads are clean. The good thing about the south is that this stuff doesn’t last long, which is a good thing 🙂

      1. That’s good to hear 😀

        Yeah, same here…hard to believe we had snow just a few days ago!

  21. Hi Sylviane,

    Scribd is something I’ve considered using for a long time but have never gotten round to it. You’ve give a good overview here with lots of helpful information and it’s it motivated me to think again about checking it out.

    Thanks for putting together this information, Sylviane. I hope you’re well and having a great weekend. 🙂

    Regards,
    Glenn
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    1. Hi Glen,

      I’m glad this post motivated you to try Scribd. I’m sure you’ll get good results as well as the people who did and commented saying so here.

      Let me know how it goes when you do.

      Have a great weekend!

  22. Hi Sylviane,

    I have heard of Scribd before but, never took the time to check it out. It sounds like a great site and I will consider re-vamping some of my posts to put on this site.

    Thank you for all the information about the site. I do appreciate it. 🙂

    Are you Italian? I am an Italian and I used to know some Nuccio’s that lived in Hermosa Beach.

    Wonderful post with great information.

    Geri Richmond
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    1. Hi Geri,

      I’m glad that this post encourage you to use Scribd. It’s great to use older post that you can update, maybe.

      Well, I was born, raised, and grown 🙂 in France. I actually cam in the US at age 27. My Father was Italian, born in Sicily, and immigrated to France at age 17. My father died when I was 5, but even before that he never spoke Italian to me. By the time I was born he was fluent in French and that’s the language he spoke with my mother or course.

      I’ve never known any Nuccios that weren’t relatives, but I know they are out there!

      Thanks for coming.

  23. Hi Sylviane, Well, I’m very sorry I missed this post when it was first published! That was about the time when I didn’t have electricity due to an ice storm. But Scribd just pointed me here and I’m glad they did. I just wrote about Scribd from a totally different perspective. I wrote about Scribd unlimited ebooks subscriptions for those who love to read.

    I will link your excellent article in my article so that people can learn about submitting content to Scribd. Thanks for this helpful tutorial!
    Carolyn Nicander Mohr invites you to read..Scribd: The Netflix of eBooks?My Profile

  24. Fabulous Sylviane!

    Scribd sounds like another totally awesome tool to help get your content found online.Only in a really big way!

    Are we able to add videos and links like a regular blog post? Thanks for the caution about potentially using images that may not belong to you.

    Without a doubt, will definitely take a closer at this powerful free resource! Thanks for sharing!

    About how many posts do you currently have posted there?
    Mark invites you to read..So How The Heck Do The Super Bowl Champions Help You Build A Big List Anyway?My Profile

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