SYLVIANE NUCCIO

Your business website could really be helpful to your current and potential customers.

If you have a website for your business, you need to make sure that it is doing everything possible to provide a fantastic experience for your customers. A website that is confusing or too busy will make people want to hop out of it in less than five seconds.

Your website should be customer-focused, and for that reason, you should be aware of what exactly it is that customers tend to want and need from such a site. This is something that a lot of businesses fail to look into very deeply, with the result being that they merely end up with a static page which doesn’t really do anything for their business.

Reappraising your website with your customers in mind can lead to improved customer experience, and could be one of the best things you ever do for your business for that very reason. Let’s take a look at some of the ways in which your website could help your customers, and so improve your business as a whole.

Provide Helpful Information

The reason why your potential customer is seeking out your website is that they are looking for something specific that you appear to have at first glance. Once they landed on your site, the goal is not to disappoint them.

So, the goal is to easily guide and help them to navigate throughout your site so they can find the answers that they are looking for, as well as an easy way to contact you if they have any question that they can’t find the answer to.

There are many different ways to provide this kind of information, and one of the simplest is to make sure that you have a blog page/article section, a contact page and an about page at the bare minimum. These are easy to put together and set up and will provide a fantastic opportunity for people to learn more about your business.

This way you can make your customer experience much better, and thus improve your chances to get more business.

Be User-Focused

The best business websites are those that are able to get into the head of customers by studying the thought process of someone needing what they have to offer. So, with this in mind, you should try to look beyond merely providing the kind of information they need, but trying to

provide them with a helpful and valuable experience.

The more that you’re able to do this, the more likely it is that your potential and current customers will be pleased and want to come back to your site and business for more.

Their good experience will give them a general good feeling towards your company.

For example, you can make your website more user-friendly by using the services of a UX agency that specializes in doing exactly that. You will be happy to discover just how many improvements you can make, and once they have been actioned you will find that people are much keener on returning to and using your website.

Keep the customer in mind at all times when building your website, and you will find that you can easily make it a much better experience for them, and so improve your business’ prospects.

Insert a Catalog

Another kind of information which customers might find a use for is if you have a catalog on your website for your products or services. This will be useful to make your customers’ lives easier in a way in which they will be very grateful. But it will also act as a kind of advertisement for those products and services, and in so doing you are much more likely to be able to recruit more customers along the way.

This catalog could be static, or you could consider turning it into an online retail store, which is another way to help improve the customer’s experience. In either case, it is something which you will want to think about if you want your website to be as helpful as possible for your customers.

Create a FAQ Page

A popular and useful feature that you could use on your websites is a FAQ page.

An FAQ page is very easy to create and your customers will certainly thank you for it. This will also save you some time by avoiding frequently questions through email, especially when those questions tend to be pretty much the same over and over.

Last but Not Least

Let’s keep in mind that nowadays more and more trustworthy sites have switched from HTTP to HTTPS. You can learn how it’s done and have a more secure, reliable, and up to date website that’s in line with its times, not to mention that Google will rank it higher as well.

There you have it some easy and quick steps that you can apply right now to help your business website be more attractive and more efficient for your customers.