Some business owners have got the wrong impression that blogging for their business simply means to jot down anything on the blank screen, and that it will do the trick to attract more customers or clients to their business.
If that’s what you’re thinking, you couldn’t be more wrong.
I can promise you that just writing “whatever” to fill the blanks will never bring you more business.
There are few basic things that you need to know and apply if you want your blogging efforts to be productive.
You want your time be worth it, right?
Actually, it doesn’t take more time to do things the right way, than it does to do them the wrong way.
So, please, read this article and learn how to blog for your business to achieve positive results.
If you’ve never thought about blogging before, it might be time to starts.
If you don’t know where to start, you’ve got to the right place, as I can help you.
I’m just an email away.
Educate Yourself First
The first thing you need to do if you’re new at this is to educate yourself about what blogging for business really means.
If you’ve just found this post in search of an answer, you can receive my educattional emails just by inserting your name and email address below.
Be Willing to Give More of Yourself
I’m sure you’re familiar with the saying, what goes around comes around, right?
Well, it has never been truer than when it comes to write for your business. If you are willing to give value on your blog. If you’re willing to give advice and help for free first, then even more customers will be willing to give you their money for what you won’t give for free.
Yep, that’s just the way it is. If you’re not too greedy in giving, you’ll get back more and more often. You’ll get back a hundredfold.
Learn the Basics about Writing Online
When it comes to blogging, I see too many business owners ignoring some very simple online writing rules.
Unfortunately, even if you have written the best piece ever, it might never get read just because you have ignored some very simply online writing rules that will make your article more attractive, and more readable.
I’ve written extensively about many of those rules before, but here are some basic ones, again, if you’ve never heard of them…
- Write in a conversational tone
- Write short sentences
- Write short paragraphs
- Write useful material
Establish Authority
In order to establish authority, you need to apply at least the three points mentioned above as a start. If you don’t, you probably won’t be able to establish authority at all.
In its infancy, blogging was different, but as anything in this world, things evolve and mature.
They become more complex and demanding.
That’s sort of a natural evolution of things, and blogging is no different.
I remember back in the days when I had clients who were only concerned about the minimum word count and how many keywords they could stack within that minimum word count.
This hideous process was used and re-used to death to the point that search engines, such as Google, woke up one day and started noticing that they had a lot of trashy content on their search results.
So, they started sanctioning any site that were promoting such useless content, and things started to change rapidly after that.
Bottom line, what used to work 5 years ago, doesn’t work anymore today.
This is no toddler internet age anymore. This is adult internet age and you need to act as an adult when writing for the internet today. In other words, you need to know what you’re doing.
Develop a Good Customer Service
Customer service starts BEFORE you win a customer.
You can’t give only to those who are already your clients, you need to give of your time and help to those who are still browsing around.
Here again, the rule “what goes around, comes around” applies. When potential clients or customers are looking for the best place to buy from, or to invest with, they will pick those who are not greedy in customer service.
What does this mean for you? well, what about this:
- Reply to all your emails in due time
- Answer questions willingly
- Inform and help people as much as you can
Whatever you do, don’t ignore customer service, which would be the worst thing you could do, and a sure ticket for losing potential and current customers.
Aim for Long Term Results
Blogging online is not a quick fix result type thing, It’s a long term result achievement goal. As time goes on, your authority and popularity will grow, if you do the right thing.
When I say “the right thing” I don’t mean in your business itself. For that I hope that you know what you’re doing, and do it well.
What I mean by doing “the right thing” I mean introducing yourself to your potential customers and clients in a smart and professional way with the use of your blog.
Blogging for your Business is Worth your Time or Money
Whether you are going to spend the time to create a blog for your business and write for it on a regular basis, or whether you are going to hire someone like me to do it for you, your time and/or money will be well spent, and you’ll get back a hundred fold on your investment.
But nothing will happen unless you make a decision and start doing it now. According to the statistics 40% of companies out there use blogging, which is not bad, but that leaves over half of the companies that are losing out by not blogging.
Why are those companies losing out? Because companies that do blog have 55% more visitors to their website, than those that don’t.
Blogging will make your Website Alive
A static website, which is a site that has no valuable fresh content added to it each week, is a website that will be dead for both the search engines and potential traffic.
The days where you could build a site and expect traffic to show up are over. Companies that have a website, and publish regular content on their blog will beat you in traffic and take your potential customers or clients.
So, if there is anything that I want you to take home from this article, is this…
Create a blog if you don’t have one yet, or make sure to write regular articles for your blog if you have one already.
If you need help or have any questions, please, contact me.
If you want to learn more about blogging for your business to achieve great results, you can also subscribe to my emails.
Leave your comments below. They are always very much appreciated.
Hey Sylviane,
I just wrote a similar blog like this and you couldn’t be more right with the points that you made. Yes the days of static websites are over, and now we’re in a new age of blogging where most of your clients will trust you more so than a website or ad.
This is why it’s important for companies to incorporate blogging into their marketing plan. If it’s done consistently, search engines will take notice and rank you. Also I really like the first point that you made, because it’s true, what goes around comes around. The Law of Reciprocity is put in full effect if you give more of yourself to your audience.
It’s also a great way to brand yourself and your company. You want to leave something the minds of your audience that will enable them to remember you by. When it’s done right, then you create longevity with your business. With longevity, you establish competency and authority within your niche.
Thanks for the share Sylviane! I hope you’re having a great time in Europe!
Sherman Smith invites you to read..Why Should Solo Entrepreneurs Like You Focus On Blogging?
Hi Sherman,
I’m glad you found the post even though I didn’t promote it much as it was giving some hard time with editing, but it’s done now. So sorry for the errors and stuff you might I seen on here.
How interesting that you wrote a similar post, I have to come over and see.
Thank you for coming.
Hi Sylviane; am glad to have finally made it back to your blog. lately i have been doing just what i know i shouldn’t. I’ve failed to meet my goal of at least one post a week for both sites. If it weren’t for a timely offer of a guest post it would have been about a month since my last one on the blind blogger. am hoping I have turned a corner but have thought that before. i think i sometimes get caught up by the idea that my post topic isn’t important enough. but i need to remember that people look forward to my posts and use them to inspire and motivate themselves. you did a good job of explaining why a person should have a blog if they don’t already. and you gave them some good points to think about in the beginning. its all about building a following or a community or whatever you want to call it. thanks again, max
maxwell ivey invites you to read..Overcoming a broken microwave to enjoy my week alone
Hi Max,
Yes, long time no see. What have you been up to these days?
Believe me I know how difficult it is to keep writing on schedule, that’s why I always encourage those business owners who have the financial means to hire someone to do that job for them 🙂
I haven’t been to any blog much lately, as I am been caught up between my online business and my travelings in Europe, but for sure by early June things will calm down a bit, and then starting August I will settle down in France for a whole year without moving around too much.
Thank you for your precious feedback, Max, and it’s always nice to see you. I’ll be passing by your place as well 🙂
Hi Sylviane,
You are so right, blogging will bring your website to life!!!! When you share yourself, your views, life and business ideas opportunities are made available to you.
One of the the corrections I have recently made is to start telling more of my story in each article in some way. For example, in today’s article I shared how my wife and I are on an adventure together and how that adventure plays itself out in my business through some encouraging words she shared while we were hiking on Sunday morning.
There is a time for straight forward, telling it like it is articles but there is more time for relating the realities to real life.
You know one of things that bothers me the most of late is when I say four or five comments over a week old and the author has not replied to one of them. It concerns me when it comes to customer service. If someone cannot take the time to recognize the contributions being made to their blog then will they respond to customer service issues?
Great post Sylviane. I’m loving your pics on your journey on Facebook.
I hope you’re having a great week!
~ Don Purdum
Don Purdum invites you to read..The Buying Process is Reversed but You Don’t Know It – Learn How You can Increase Sales
Hi Don,
It’s funny you said that since I am myself starting to use my story to attract clients as we speak. Since I’ve arrived in Scotland, I’ve made a few short videos where I’m motivating people or asking them a question, using my traveling experience. Each video will be used on my personal development posts. I thought this will be a huge marketing tool 🙂
I’m not surprised about your comments no being replied too, because I’ve had many of my comments not replied to in the past when I used to comment very heavily. I would ask myself the same question. If my comment is not replied to, how helpful would this person be if I needed any help once I bought their product? That’s why, when I do want to buy something the first thing I usually do is send them an email with a question and see how it goes.
I think that if you don’t want to reply to comments, or really don’t have the time for it, the best thing to do is close comments all together.
Thank you for coming, Don and I’m glad you’ve started this adventure 🙂 I will follow that!
Hi Sylviane,
Thank you for sharing your views on this and why it’s a good idea to have a blog on a website. I still see websites without a blog and think about how they’re missing out.
I’m so glad you mentioned that it takes time. Lots of people rush into blogging thinking they’ll make money quickly but it’s not true. It takes time and hard work. That was my favorite of all your points.
Thank you for putting this post together. I hope you’re having a wonderful time in your travels!
Cori
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Hi Corina,
Yes, it’s sad that some business owners have not yet caught up with blogging, but they are losing out indeed. Hopeful they’ll come to that realization soon.
I’m glad you enjoyed this post, and thank you so much for coming by Corina 🙂
Hi Sylviane,
What a great post and of course everyone else thinks so as well.
It breaks my heart at times the people I run across that don’t really understand how blogging works or how it can benefit them and their business.
They are usually either trying to sell me on something or they are just regurgitating the same old content I’ve read a million times already. If they just put some time into understanding how blogging can truly benefit them then they would at least be on the right track and it wouldn’t take them too long before they started to see some amazing results.
It’s a process though like anything else and you’ve definitely pointed out what they should be doing and some of the areas that they just might need some assistance with.
Thank you my friend for pointing this out and I’ll be sure to share it as well with my friends.
Have a great week Sylviane.
~Adrienne
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Hi Adrienne,
Yes, and it’s not only the little solo entrepreneur that may not have any clue about blogging, it’s also the big companies that actually have the money to hire someone like me 🙂 to do all their blogging for them, as well as the medium company that also have a budget to hire a writer and that could so much benefit from their blog. This post is actually written for these 🙂 But of course it can benefit anyone that’s in the market of selling something.
Thanks for your input, Adrienne, and have a good one.
thanks for sharing this post .this is such a great and wonderful post and very helpful for me
Glad you enjoyed Muhammad.
Maybe you could expand a little bit?
Hi Sylviane,
I have been blogging for my own business for a long time now, but only recently started blogging for a client (a car dealership). It was hard at first. It felt like I had to think differently and to look at the results a lot more than when I was doing it for myself.
And, I had to convince the business owners that the they’ll get the results, but that blogging is not about short-term direct sales, it’s more about building trust and relationships and the long-term effects.
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Hi Jens,
It’s interesting that you’re pointing that out. Isn’t it interesting that we tend to make MORE sure that we get the wanted results when we blog for clients than when we do for ourselves? Yes, blogging is a long term process/result thing, not an overnight for sure.
Thank you so much for you input and I hope you have a great day!
~Sylviane
Hi Sylviane, not only does blogging give you website freshness but it can provide some really valuable content as well.
I used to have one on a retail site I had years ago and it really added to the website and drew traffic along with it.
It can be a real valuable tool for an online store or business. It can make them an authority in their niche.
Have a great day and happy June Sylviane!
Lisa Sicard invites you to read..More Twitter Followers – Are More Followers Proven Useful?
Hi Lisa,
Yes, certainly, that’s a detail not to be forgotten for sure, and a very big one. I’m sure that most of the valuable content on the net COMES from blogs.
Thank you for adding this valuable input.
~Sylviane
Blogging for business is indeed the most important thing nowadays because it keeps your website alive, and regularly updated content gives it SEO boost as well.
I agree that building an authority is what every business bloggers must do because it can give your business awesome benefits.
Thanks for the post Sylviane.
Atish Ranjan invites you to read..SEO Tips: On-page Optimization Explained
Hi Atish,
True it keeps your website alive, but not only that, it also attracts the right clients as long as you know what you’re doing. I’m actually studying how to master that skill right now, and I’m learning from the best out there I think, so not only this blog but everything I write will truly rock!
Thanks for coming.