SYLVIANE NUCCIO

How to Use GIF Images Effectively With Article Marketing

October 8, 2012 Internet Marketing

How to Use GIF ImagesHere goes another informative post from my friend Seth.  If you want to play  around with GIF pictures and rank for it, then you will enjoy this.

There are seemingly an endless and ever-changing amount of ways one can advertise their business or affiliate website online.

Figuring out how to use GIF images effectively with our article marketing endeavors can easily give us an edge by displaying really cool picture formats related to our written content. Yes, it’ll require a little extra work on your part, but given it’s not often you see a .gif image on even popular search terms; it gives a great opportunity to reel in a lot of potential traffic.

What is a GIF Image File?

There are many files formats out there including JPEG/JFIF, JPEG 2000, Exif, PNG, and GIF. These are only a few and there are many other types found out there. For figuring out our question of what is a GIF image file, a GIF image is quite unique from the others because of how it displays images that transition from one to another all in one saved format. Yes, this means the image format will be larger (which is all the more reason to only do just a few transitional images for page load ability sake), but it can be used quite effectively in Google (or other major search engine like Yahoo or Bing) in the picture section.

Normally, you’ll need to gather non-copyrighted pictures ideally related to only the specific product you’re advertising for, and create a unique GIF image on an easy to rank but decent trafficking keyword.

Create My Own GIF Image

I’m sure there are a lot of intricate and unique methods you can use with picture formatting, but I’m going to mainly stick to the main concept needed for dominating the search engines with unique pictures in the picture area with GIF images.

First, you need to know how to create my own GIF image. I have no doubt there are tons of platforms out there you can use, but you should be able to do this for free without paying anything. Then in the off chance you find a program that requires you to pay money, your best bet will be to either rotate between free GIF image platforms by-monthly or use 1 totally free platform.

Second, you need to find the pictures you want to use for creating your GIF image.  Keep in mind all a GIF image is, is a bunch of images that transition from 1 to another. Keeping a conscientious of page load ability is important too since large GIF files might slow down your page, creating a small detrimental factor going against your page ranking (yes, I realize engaging your audience is the main thing – but still something to be conscientious of). After you have the 3 or 4 images you’d like to use for your GIF image, you need to create it.

Third, for creating a GIF image, there are a few different things you’ll need to do. You’ll first need to figure out what size you want your picture to be. So what images you have could possibly be stretched if not fitted correctly to your desired GIF image size with say Picasa. You’ll then need to select a speed for the transitioning of the pictures and then upload the pictures before actually creating the GIF image. After that it’s simply a matter of uploading it to your computer and then downloading it to the desired interface (Your WordPress blog).

Finally, once you upload the picture file to your WordPress blog (or whatever other third party application you’re using), make sure you put it on a part of the post where it’ll be beneficial to what you’re advertising.

Very important: It’s ideal to put the post or page title as the exact name of the GIF image file and maybe even put in an alt tag of the post or page title so you will be ranked on that keyword. Google will pick up that text you wrapped around your image and rank it appropriately. It might even get ranked on other keywords depending on different tags found within your post, but I wouldn’t worry about that part.

How Do I Rank Pictures on Google?

I’m honestly not too knowledgeable in this playing field, but ranking your regular articles in Google comes almost naturally to me. It’s as easy as 1, 2, 3, (literally) given the top 3 pages are usually the unknown area of where you’ll rank once you’re pretty sure you’ll know you’ll hit the bottom of the first page or whatever else.

If you know you’ll hit the top, it’s usually between the first page or the second page (sometimes it just turns out that way). But to answer the question of how do I rank pictures on Google, I would base this heavily on keyword competition for article marketing. If you have 400 or less competition on an article, chances are you’ll have even less competition on that keyword since most people either don’t correctly wrap the appropriate text around their image file, and how your GIF image will easily stand out from the rest anyway.

Hope you enjoyed this information. Please, give us your feedbacks in the comment area below.

108 thoughts on “How to Use GIF Images Effectively With Article Marketing”

    1. Yes, you sure can rank for your images. Isn’t it nice to know? You can even rank with your own image “of you” in case someone else’s got the same name as you. Some people do image search too, so that’s not something to overlook.

      Glad you came by, Yvonne 🙂

    2. Yeah, images are a whole new playing field. Ideally, you’ll want to try and rank for 1 awesome image for every page or post you have up. Something I’m putting to action myself. You can’t really do this on article directories I believe.

  2. Hi Sylviane,Great Artical, It would be great if you would also write one giving an example of the key words and wrapping correctly. This post gives allot of value and I enjoyed it all the way through. Thanks

    2. Yeah… I probably should’ve talked about how to wrap content a little more thoroughly within the article. I wrote a pretty general paragraph about how to do that. If you read this reply, just do so by putting alt title = “the keyword you’re trying to rank for/its title” & you’re good to go. Depending the nature of the picture, sometimes I use the same or a different title. The alt tag is normally what you want to use for ranking content since actual titles might hurt the overall sight of your article (it might be weird having somebody visit your page, hover there mouse over your picture, and see the words “rank content Google” or something weird like that).

  3. Welcome back Seth!

    Don’t shoot the messenger but that image you have in this post gave me a headache. I couldn’t wait to scroll down to the content where the image was no longer showing. Man oh man, those flashing images give me a headache.

    But they do bring attention, I’ll grant you that and you shared a very helpful tutorial here on how to create your own.

    I’ve dabbled in editing photos before I came online with my own business so I was already familiar with a few programs and playing around with images. I guess now it just comes easy for me but there are so many people who aren’t familiar with how to even upload them to their blogs let alone onto their computer.

    Wonderful to see you again and you two have a wonderful day.

    ~Adrienne
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    1. Hi Adrienne,

      Actually I’m glad you brought this up, because I thought it was pretty annoying to see that flashing image, myself, and distracting too. So, I love your feedbacks on that, and I’m sure Seth will appreciate it as well.

      I didn’t known much about GIF images, that’s why I love guest posts 🙂

      Thanks for coming and keep up with that headache, Adrienne 🙂

    2. Sorry! didn’t mean to cause any headache. 😯

      This’ll actually help quite a bit because if anybody searches for your article and looks in the images, it’s possible that .gif image will be displayed towards the top of the image. Obviously if you see an image that’s moving in a mix of others that are not, which one do you think you’d click on? I’d say the one that’s moving.. 😉 Pretty basic tactic to advertising online.

      Hope your day is wonderful too.

    3. Hi Adrienne, I have to agree, but I think that Seth used that GIF image for illustration. My favorite GIF images are those that show motion, like a stop action movie. Those can be interesting and sometimes funny.

      Seth is right, though, that these need to be used sparingly because of the load times of these large files. but they are very engaging when used effectively!
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    4. A free open source program called GIMP will allow you to create these images. The speed of the image swap can be changed to make it less annoying and to allow people to absorb the information.

  4. This is cool, I have to pass this along to my husband’s web class. He teaches college web development and they are just learning about photo types and what they do. I’m sure they would have fun playing around with this 🙂

    You can definitely rank for images in Google! Put good keywords in the file name and alt tag. That’s also why it’s important to have relevant photos because it can pull more traffic even than just regular Google search.

    Thanks for the thorough tutorial. This is good to know!
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    1. Hi Carol,

      How cool that your husband may be able to use that! I’m sure Seth will be please.

      Ranking for images is still something a lot of people underestimate and it’s good to get information and knowledge on the subject as well. I think that was a great post from Seth.

      Thanks for coming 🙂

    2. Hey Carol, that’s cool your husband teaches this stuff through a college web class. It’s really amazing what you can learn on your own – especially online – compared to what you learn straight from college though (I’m a college student myself). But yeah, that alt tag is really important. I’m honestly trying to figure out how .gif images are effectively displayed in Google because sometimes you might need to have a certain sized image for it to work properly. Glad to have opened the door though, which was really the whole point of this article.

  5. I learned this early on with pictures, but the alt tag part last. Images are just as important as the post itself as it also tells a story about the content.When I create a picture, I tend to modify the image with photo programs to give it a different look or add text to it, but I wish I saw a post on Alt Tags sooner rather than later when I learned how to properly name them. Once I saw my image rank well for a post I did a year ago, I changed my strategy really quick. Thanks for the tips Seth!
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    1. Hey Sonia, that’s cool one of your old posts from last year are ranking well on an image. Good job learning about how to rank pictures on your own. Images are more important than people think, and then of course most other people don’t even know how to rank with them. 🙄 You’re totally welcome too.

    2. Wow, you can trust Seth to check stuff like that. Great. I know you know quite a few things about images, Sonia, as you have a few posts on the subject.

      Thanks for coming.

  6. I always find an interesting and very informative read with Sylviane and, now with Seth’s great information, it just got even better. Thanks for the information, I’m saving this one!

    1. Thanks for stopping by Meredith. Hope you got a little from this article and how to rank images.

  7. Hi Seth,

    Nice tutorial on creating GIFs 😉 Copyright of images matters and ranking with images matters for people who are seeking for images to use on their articles or personal use. Else I don’t think most of them stop by to check out what is that post or article about, but it surely does increase pageviews 🙂

    I think GIFs are best for humor or such sites to grab attention 🙂 Also better to use on social media or to create banner ads (Advertising). Else it will be so distracting when we go through a post or article. May be you can increase the animation time to go transition smoothly without making it feels flashing 🙂

    Cheers…
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    1. Thanks Mayura. I’m starting to realize the only images that might actually shown in Google search that are .gif are small size. I think mine might’ve been in incorrect for the size which could explain why it doesn’t show a flashing image in the Google search. For speed, you can make it slower or faster. I know there’s ways to make it so fast it seems like it’s all in 1 motion.

    2. Hi Mayura,

      I think that you might be right about people looking for images, for the image and not so much for the text. But, hey it’s still good. As you say at least it still improves page views.

  8. Gif images are great for creating very low resolution files for your website. They support transparency, which is great. Transparency allows you to place the gif over any color background or even photos, and you won’t see a border or background in the image. All you will see is the icon.
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  9. Hi Seth and Sylviane

    A great post and explanation on an area I do not know enough about.

    I have to say I agree with Adrienne (although I did not get a headache) that I do not enjoy the flashing pictures. I find the speed way to fast and just like Adrienne was relieved when I got to the all text part.

    Nevertheless I enjoyed the post and information. Thank you.

    Sue
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    1. Yeah, I could’ve done it slower. The speed for that is actually on
      normal for that site I posted.

  10. Seth,

    Good post, but the image rotation thing caused me to run down the post kind of fast. to me this a big distraction, but I can see the point. I’m wondering if there is a way to slow down the flashing rotation?

    I read another post a while ago that posting your image to Twitter or other social image sites with a back link to your blog was a good way to drive a little SEO. What sites would you recommend to rank images?

    Ken Pickard
    The Network Dad
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    2. Carolyn answered your question about speed pretty well. Just set what speed you want. I think you can even put a custom value if you want. For SEO & social media, there’s programs you can use in conjunction with your published posts. Otherwise, I suggest checking out a group I’m in called Writer’s Secret Society.

    3. Hi Ken,

      I’m sure Seth can answer your question better than I can, so we’ll let him do that. For the distraction, I totally agree with that and that’s what I mentioned in response to Adrienne’s comment who didn’t like it either. Yes, it makes you want run down fast 🙂

  11. Hi Seth!
    i agree with you that if we add the gif formate of image with the blog then it will attract to the commenter or bloggers towards your blog.and you defined how to use gif image in your blog is really well.i will use it.
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    2. Hey anshul. Glad you picked up on it. There’s many things you can do with images. I mainly just wanted to open the door and give you an idea the power of images and what they can do for your online marketing.

  12. Blasting one,
    I mean it can grab the attention of everyone because here something which are eye catching.I like the pictures that you have shared here.
    I think at the blogs it is very important that how you describe that post.
    It make all clear here.
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    2. Blasting one, lol. Kind of hard to understand what you’re saying here to be honest with you, but cool you stopped by. Hope you picked something up from it.

  13. Hi Sylviane, Thanks for having Seth here. What a great explanation of GIF’s and I appreciate the link to the website. GIF images are a topic I’ve been meaning to cover on my blog but haven’t gotten around to it yet.

    Seth, that’s a great website you linked to, thanks so much for that. I just saw a GIF image on a post in my Triberr feed and sure enough, I clicked on the link just because the GIF was clever.

    I have seen GIFs as profile pictures, but I think that’s a bit risky because of the load times and compatibility issues.

    Yes, image ranking in Google is important. I have received quite a few hits on my blog because of Google image searches. It helps if the tags on the image match the tags on the blog post so that readers who arrive at your article find the content they are searching for as well as the image.

    Great article, Seth and Sylviane!
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    1. Hi Carolyn, how nice to see you here. I see that this is a topic that interest you and you’ve done a great job answering other comments. I’m so glad to have Seth as my regular guest on this blog. I love this guy 😉

    2. Hey Carolyn, thanks for stopping by and your comments.

      For your 1st point about profile’s being gif’s, I agree. This MIGHT slow down page loadability, but if you think it’ll increase your click through ratio greatly, it might be worth it anyway. The only time you REALLY should worry about page loadability is when you have like a bunch of adsense, videos, big plugins, javascript based layouts, and so on.

      for image ranking, yeah, that’s highly important. It’s important to correctly wrap your post title (or similar keyword for advanced users) and put it as the alt tag, unless of course you want to put it as the normal title. Thanks for the love! :mrgreen:

        1. Hey Carolyn,

          I’m not too sure I’m about multiple images. What I do know is you don’t want past 3% keyword density for a certain keyword in your article. So if you have the ideal of posting like 100 images on a page or post for the same keyword, that won’t work I don’t think and it’ll rank very poorly probably.

          Ideally, you just want 1 image with the title of the post as its alt tag. Google scans the text that’s wrapped around the image so as long as it’s as an alt tag (which is a tag that’s hidden from the user) or a regular title (where a white box appears), Google will have the sufficient information needed to rank that image. The permalink for the picture itself is pretty important too. Putting the same keyword for the permalink and the alt tag is ideal for pictures.

          As long as you use images and use them in your blog for being audience friendly and correctly wrap your images with the right text, it’ll all turn out right one way or another. 😉

          1. Seth, you are very knowledgeable and explain things very clearly. Thanks so much!

            Okay, another question, if you don’t mind me asking…

            Can you change the permalink of the image, like you can for a post title? For example, there is the slug field in WordPress or you can edit the permalink prior to publishing. So you can/should do that for images as well?
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  14. I have thought about creating GIF images, but never knew how (Well, I never managed to look up how on search engines).

    I do appreciate you sharing the trick with us 😉

    I hope that the tool you shared with us allows for setting interval (between changing images? does it?). I guess I could try creating GIF with photo shop (I think PS will allow us to set the time interval).

    Another thing to remember is to not use too many GIF images (and too many images in each GIF image!).

    Anyways, appreciate the post, Seth!

    1. Hi Jeevan,

      I didn’t know that before, but to answer your question, yet you can set the speed of the images in your GIF. I’m sure that Seth can add to this reply, though 🙂

    2. I’m sure there are a lot of programs out there you can use to create even more advanced .GIF images that you might regularly see at places like Microsoft Images. It’s really just a matter of finding the right places and teaching yourself how to do it. The place I linked to is just a basic place that’ll simply get the job done. Most of us can agree that in order to actually make the money, which most of us I’d hope are aiming for if they aren’t already, you need to keep a steady work load. For page loading, it should be fine as long as it’s not like a huge amount of images. I mainly just wanted to point that out so you’d at least have a conscientious of it.

  15. Hi Seth,

    Thanks for the explanation about these flashing photos! I know they rank high, but it does distract me! Anything that flashes when I’m on a site makes me crazy. I do however, know that it works well. I get crazy with pop ups and “hi lets talk” on blogs. But I know it does work well.

    Thank you for the info. One day I just may give in! And thank you too Sylviane for your wonderful guest.

    Donna
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    1. Hi Donna,

      I do totally agree with you Donna. I dislike all type of distractions on blogs, but it seems that we live in a world of distractions, but it doesn’t mean that’s a good thing though. It’s not because something does work that it necessarily a good thing right?

      Glad you’re back, dear 🙂

    2. I agree with the distraction. 1 image per unique post or page seems ideal. I think .GIF images should be created with the ideal of concentrating traffic in a certain spot. Just establish a simple strategy with .GIF images with your blog, and put it in action.

  16. Well, I’m glad I’m not the only one who got a headache from watching the lightning fast image changes, LOL! Very informative article about the use of images, and like others, I’ve sort of put the idea of using images for SEO on the back burner. Thanks for the reminder. One thing I might point out . . . not all GIFs are animated, as your article might suggest. The article specifically discusses what’s called “animated GIF’s”. One program that is absolutely wonderful for creating images like this (and a great alternative to much more expensive programs such as Illustrator or Corel Draw), is Inkscape. It’s a free download and very sophisticated considering. You might want to Google tutorials on it for creating animated GIFs. I found several.
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    1. Hi Steve,

      I almost didn’t recognize you. Where’s your avatar? 🙂

      Thanks for pointing out that not all GIF are animated and most of all for that software. I am so going to go over there and check that out!

      Thanks for coming, Steve.

    2. Thanks for the advice about Inkscape. I’ll definitely check that out sometime. Thanks for stopping by.

  17. Hi Sylviane,

    I used to have Gif images on my websites and blog. But I took them off for the reason Adrienne mentioned above. They can be quite annoying. One thing you may want to do if you’re able to do that with the program you used to create your Gif and that is, lower the speed to maybe 1.5 seconds or 2.0 seconds. That way it doesn’t flash so fast.

    As far as ranking for images on Google, I hadn’t paid much attention to it but I try to always add the keywords in title and description for my images. I’m more concerned to rank the post versus the image. However, by accident I discovered today that my previous blog posts image is on page 2 of Google while the actual post is on page 3. Working my way to page 1, lol.

    This was some great information. Thanks for sharing it!

    Ilka
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    1. Yeah… I’m slowing down images from now on. I’m glad a lot of people commented about that. It’ll give me a good idea of how to effectively use .GIF images for a website I’m working on. That’s awesome you’re ranking well on an image. Thanks for the compliment too.

  18. What a great way to use images to drive traffic to your website. I’ll have to agree with some of the other commenters about the GIF used on this post…it’s a bit too fast. But, still…you got your point across. Great article.

  19. Animated gif images have their place for certain advertising sites but, as they annoy me, I no longer put them on my blogs. Although I would like to draw attention to them I do not want this to be to the detriment of the article being read.

    If I need an image and the only one available is an animated gif I will convert it to another format instead. I do save images as gifs (non flashing) to reduce the file size of images that suit the format. I have always made use of titles and alt tags not only for the usual SEO purposes but so that they are more likely to get indexed by Google images. As the title is visible if the image is hovered over, I also give these shorter descriptive names that suit and use the alt tag for a longer keyword friendly description.

    I also make sure the actual image name is keyword friendly.and for banners add the dimensions. Although I make sure the size is part of the attributes adding the size to the end of a file name. As you can search by image size on Google images I thought this would not harm. It also makes it easier for me to find an image that I want to use again.

    Rather than linking to images on program sites, where images are provided for advertising purposes, I download these and upload them to my own site. This saves on the number of outbound links in a post and provides internal links. I have never read about this practice so I am not sure if it is good for SEO or not but I reckon that is likely. What do you think?
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    1. It sounds like you really know what you’re doing. I probably should’ve touched up on how to correctly wrap text around pictures for ranking in Google better since this topic has sprouted up a lot in previous comments. Yeah, I do about the same. Just download a picture to your computer with the same keyword as your title, put the alt tag for a specific keyword you’re going for, and use the title for being more audience friendly. Change the size to fit exactly what you’re doing. If you upload images that are 2500 x 2500 and simply change the html to fit 200 x 200, you’re hurting page loading BIG time.

    2. Hi Sue,

      It seems that you know quite a bit about images though 🙂 I’m like you, I do not really like flashing images, because it’s very distracting. I know they’re meant for that, but I do not need to be reminded to click on something, I will click if I want to. And only if I want to. Not because of a flashing image.

      Thank you for your feedbacks 🙂

  20. Hi Sylviane and Seth
    Thanks for the great information on how to create these animated images. I’ve often wondered how they were done and it turns out it’s pretty straight forward 🙂

    I do have to agree with some of the other commenters though, that I could not wait to get past that flashing image at the beginning of the post. Slowing it down would definitely help and still make the image stand out. I noticed a similar, but much slower image in the sidebar for hostmonster and that is nowhere near as annoying, but still does the job of making it stand out.

    I can certainly see a use for GIF images, especially in Google, where you are competing against so many other images. I have never really thought about getting images ranked for keywords, but it does make complete sense. And it sounds like it may be easier to rank for images than getting your blog post ranked.

    Thanks again for the great information.
    Louise
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    1. Hi Louise,

      I’m glad you made the comparison with my little hostgator banner on the side bar. It is a flashing image, but it’s much slower and it doesn’t distract. I think that the main problem from what I’ve heard in all the comments is that it’s just too fast.

      Thank you so much for your input, Louise 🙂

  21. Maybe, idk. I honestly haven’t experimented with how to rank images in comparison to what text you have in your blog posts, etc. I’m guessing the stronger text you have associated to your picture, the stronger your picture will rank. Just write 400 worded or more posts with a nice picture and that should do good.

    1. Hi Adele,

      Yes, it seems that most people are not crazy about flash images, yet they do attract attention and make people click on them. Interesting, isn’t it?

      Thank you for your input 🙂

    2. There’s definitely potential. It’s really just a matter of reading up about it & then putting your own strategy to action.

  23. Hi Sylviane! Thanks for another brilliant suggestion, gif images are attractive and effective in soliciting the attention of potential readers. I can’t wait to try out the techniques you shared.

    1. Hi Joy,

      When you try, just make sure it’s moderate to slow speed so it doesn’t annoy people who are not interested on clicking on the image.

      Thanks for coming 🙂

    2. Thanks. You’ll just need to figure out how you’ll put it in action for your own site if you do. Good luck.

  25. I love working with gif images and animating them as well, I’m sure we will all benefit greatly from incorporating images to our lengthy and wordy posts. Thanks!

    1. Hi Fatima,

      Yes, it’s very interesting that we can rank images, isn’t it? I’m glad you came by here and learned this important fact from my friend Seth.

      Thank you for coming.

  27. GIF images are fun to make and they are such great images to use on our profile pics. This is a nice post you have here!

    I Must say, you always come up with loads of useful information and the way in which you wrap your post is quite engaging and enticing. GIF images add a certain charm to the post and keep the audience engaging. I personally adore them. A big thanks for providing this useful information.

    2. .GIF, .JPEG’s, JPG’s, and every other format are indexed the same based on keyword wrapping. The only difference is possible page loadability issues on a very small level (lol) or how it looks.

    1. Hello Abhishek,

      You know I wasn’t very educated on GIF images either. I’m so glad Seth guest posted on this subject, it seems that people really enjoyed it.

      Thank you for coming.

  32. Great tutorial about GIFs! Very informative, detailed and interesting. Be sure to have more tutorials like these in the future, please? 🙂

    I have always been a fan of dynamic GIFs! I even make GIFs for my boyfriend’s profile photos.

    1. I must say I had to delete all those duplicate comments here and leave only one for each of you who are doing the same thing.

      While I appreciate true comments, fake ones for the link tend to make me mad, and I will either delete the whole comment or the link. So, if you want to be smart marketers, be smart commentors, right?

  33. GIF’s should always be played slow enough for the viewer to understand what’s going on. Also take care that you have readers who might be epileptic. Flashing images could trigger a seizure. Otherwise, I enjoyed this article. Picked up a few new things, thanks a lot!

    Using GIF images is fun. I always use them in my blogs and some of my Tumblr posts!

    2. I’ve heard of that, lol. That’s why it’s important to make them slow, and that’s one thing I’ve learned from this article.

  35. Very nice examples! Would love to see the APNG format take precedence over the animated GIF format further on down the road.

  37. As the old saying goes, an image is worth thousands words. It can also be worth thousands of dollars for your blog.
    Images draw reader’s attention before he or she starts reading your article. It’s natural, after all, the image is much more ‘in your face’ than the words. And here lies the problem – how to chose an image, that would incite the reader to read the article?
    Everything on your blog needs to be in harmony. If the images are too dominant, you may distract the reader. If your images are boring and of poor quality, readers may not be interested to continue reading your article. Or, even worse, reader may lose interest in your blog altogether because bad images just make the whole website look amateurish.
    To choose the right image, you need to think like a designer. If you look at the composition and something seems off, than it probably is, even if you cannot define exactly what it is. To avoid choosing wrong images, there are 5 basic questions you need to ask.

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