46 responses

  1. Pauline
    February 11, 2013

    Hi Sylviane
    If you are not passionate about your niche and the posts you are writing about then it will come across in your blog, your readers will soon realize that you are just publishing any old rubbish and that is not good. Like you say you must be positive in your writing, and know what you are writing about!
    I don’t write a post promoting an affiliate product very often ( I did with my last post but that is my first one for many months) I like to share content to help my readers not to get them to buy from me, which I think is a mistake many new bloggers make, they think they can churn out sales posts every time and they will make lots of money!
    Thanks for sharing Sylviane, hope you have a great week.

    • Sylviane Nuccio
      February 11, 2013

      Hi Pauline,

      Like I said before, it’s not a bad thing to promote a product once in a while. After all if we’ve purchased a product that we love, there’s nothing wrong with sharing it with our readers, right? They might actually want to know about this!

      The problem sould be if all we posted were promotional articles. That’s a a huge difference right?

      Yes, our readers can read through us or between the lines, so to speak, so it’s very important to be genuine and positive.

      Thanks for coming and for your input :)

  2. Michael Belk
    February 11, 2013

    Sylviane, those are some great tips to consider before starting a blog. I have wondered about the sales article, I do not think it is a good idea unless you already have a following.

    I read the popular blog and he is very influential. He does sales articles that seem to be effective. I am sure it is because he has a following.

    You covered some good ideas to consider. You really need a good topic.

    • Sylviane Nuccio
      February 11, 2013

      Hi Micheal,

      Sales posts are OK once in a while, but not on a regular basis. Those who can afford to write a sales post every week must have thousands or more readers a week.

      However, this subheading wasn’t talking about writing sales posts, but blogging about something relevant to our business.

      For example, if you are a web designer you don’t want to blog about food recipes, but it doesn’t mean that you are trying to sell your service on your post either. What you do is write about social media, blogging, traffic, and other web related topics. That’s what I meant by “what do I sell”?

      Thanks for your input, Michael

  3. RobinJ Emdon
    February 11, 2013

    Hi Sylviane!

    What a great blog post! I love the four tips – very powerful! And at the risk of incurring your wrath, I’m going to respectuflly suggest a fifth tip – which kinda turns ‘what am I selling’ on its head and that is…

    ‘What are people looking for?’

    I get it that you’re talking more about the tone and impression of your blog here – rather than actually ‘selling’ a specific item and my point is – that few are going to read your blog in the first place unless they think it’s going to solve a problem for them and/or heal a wound.

    Clearly your blog does precisely this for your target niche – so I appreciate you know what I mean! And hopefully your esteemed readers will get too, that just writing about what you know – your first point – only has relevance IF it adds value to the readers by solving their problems.

    I think we’re coming at the same point from different angles – I just wanted to spell it out more.

    I hope it makes sense?


    • Sylviane Nuccio
      February 11, 2013

      Hi Robin,

      Yes, it does make sense. You are completely right. If you write all day long about what you like, even love, but I’m not interested in it, it won’t do any good for you and me, right?

      On the other hand, if you blog about something just for the sake of being a hot topic, but you have no interest in it, it won’t last long. That’s why I was saying to new bloggers that they’d better find out what they like first, and then see what type of market and competition they are in. But don’t ever start blogging about what you don’t like. I know a lot of real people who failed doing this.

      Thank you for your input.

  4. Donna Merrill
    February 11, 2013

    Hi Sylviane,

    These are not only great tips, but I consider them rules lol! We must write about what we know and what we are passionate about. We all have passion, some have to dig a little deeper to find it.
    Always keeping things positive is a great tip. No one wants to read an angry disgruntled blog.
    When I first started blogging, I learned one thing that I still use. And that is whatever I have learned, I will write about. So this can be an easy way to write some thing when we are “stuck” or not sure.
    We learn something new every day and sometimes take it for granted. But other people may not have this knowledge, so just pass it on.
    As far as writing about a company one is with…absolutely not! It is spam and boring.
    I know bloggers that are with a health product. They NEVER let you know what that is, but rather write about health issues and wellness. They can have an opt in on their side bar if you want to know more.
    This makes their blog more interactive and will get them more readership.
    Great tips to follow!
    Donna Merrill invites you to read..5 Personal Development BlogsMy Profile

    • Sylviane Nuccio
      February 11, 2013

      I’m glad you enjoyed this post, Donna,

      One important thing that I wanted people reading this post to understand is that even without writing about your company, if the only reason you have a blog is because of your being in such company that’s not a good idea.

      There is nt way that you can be passionate about a company. You need to be passionate about what you do. That’s what is going to keep you online for a long, long time.

      Thanksf or your input, Donna.

  5. Adrienne
    February 11, 2013

    I also agree Sylviane that these are great tips but I also know you don’t have to be passionate about what you’re writing as long as you enjoy the topic enough to write about it on a consistent basis.

    I know I was told over and over again to write what I was passionate about. Had I done that I would have never started blogging because I wasn’t passionate about any “niche”. What I am passionate about is helping others so I chose an area that I knew would help people who love to blog.

    You definitely have to be consistent or you’ve going to lose interest because you won’t get much traffic and that’s why a lot of people quit too.

    I’m one of those who didn’t consider myself a writer either but look where the heck my blog has gone. So if I can do this then anyone can.

    Great tips for any blogger or want to be at that. Thanks for sharing these.

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    • Sylviane Nuccio
      February 12, 2013

      Hi Adrienne,

      Yes, I totally get that, you don’t have to be passionate to be able to write and I mentioned something of this matter in the post. Such as you may not have been passionate by internet marketing but you made it your own anyway.

      However, lots of people are not like that, and they would never stick to writing about something they either don’t like or can’t seem to learn to like. I’ve seen that happened too many times.

      Thank you for your feedbacks, Adrienne.

  6. Carol Lynn
    February 12, 2013

    oooo I love that last tip, Sylvaine. That’s worth its weight in gold. Nobody likes to hear someone complain all the time. Once in a while you can have your rant (yes, I do that!) but always keep your readers in mind and say it in a way that can benefit them, not just complaining about something that’s annoying you. Besides, people start to get depressed too and then they don’t want to be associated with someone who makes them feel bad all the time. That is definitely NOT the way to make friends!

    I think getting started is the hardest part. Once you’re writing you can change things and adjust and get along. But getting started is a huge hurdle and some people are afraid to step across that starting line. Writing about something you enjoy and care about will make it easier because you will already WANT to write.

    This was great advice and something new bloggers should read!
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    • Sylviane Nuccio
      February 12, 2013

      Hi Carol,

      Totally agree, ranting once in a while is not what’s bad, but taking on some kind of a dark personality that starts showing its ugly head on every post, not the way to go.

      It’s true that the hardest part it’s those first couple of posts. Once you’ve started it all gets better overtime.

      Thank you for your excellent feedbacks, as always

  7. Sue Price
    February 12, 2013

    Hi Sylviane

    I too think you have some great tips here. I think the last one goes without saying. I had to really think hard if I had ever read a blog post that was negative. I then remembered a couple when network marketing companies had gone or such. Other than that I think most people write positively on blogs. Not so on Facebook but that is another conversation.

    I do think Robin has a very valid point so it probably could be an additional point.

    I also think Adrienne has a good point it is not always what we are passionate about we just need to be interested and know what we are talking about. I know I had no clue when I started blogging what to write.

    Thanks Sylviane.

    Sue Price invites you to read..Be Do Have and Create More SuccessMy Profile

    • Sylviane Nuccio
      February 12, 2013

      Hi Sue,

      Indeed my last point was based on a case that I personally know. So I know how sometimes disappointed to downright discuss could lead someone to start positing negative post. So, I thought it was worth to put it out there even if it was valuable to one person out there!

      Yes, I agree with the fact that you can start blogging without having a true passion and it can become something you actually like. At the end of the day, however, as they say real success is doing what you love, so if you love what you’re writing about it’s always best, and it will reflect on your posts.

      Thanks for your feedbacks, Sue

  8. Mayura
    February 12, 2013

    Hi Sylviane,

    You make everyone really think about what they are doing right now ;) I’m sure they will ask themselves the question right after reading this as I did just few moments ago.

    Lately a friend of mine reached me and asked why I do blogging and how many times I do blog per day. I just love it and sharing cool tips I find. I just said I’m enjoying it. Then question comes about money :)

    Well, she’s blogging for money. It’s alright and conversation end like that. But again I start to think about that :) When someone don’t earn money from blogging, that would be a reason for him/her to stop blogging? Oh gosh… I just feel blogging is like dreaming. Almost all bloggers I know love the joy it brings :)

    Blogging help me to start offering my own services as a freelance Web Developer/Designer and that’s where I earn money. Exactly as you said ~ “It’s better to build your online business around something you know and like. because it’s the reason why you will last.” :)

    Even if I have to give up on freelancing, I don’t stop blogging due to my desire. That’s something we overlook as you mentioned Sylviane. Our blog doesn’t need to depend on the business, but us.

    I’ve come across some folks that they want me to set up a blog for ‘em just because they wanna get leads to business, but not to provide value. They hired few freelance writers to write too. They just blog because they have to. Hmm… Sometimes people run after benefits and embrace anything + not dare to spoil ‘em.

    The positivity. Hmm… I can see ranting going on some places. Sometimes I feel like readers can learn through what they share as we have a feeling that blogger shouldn’t do it that way. But when it comes to blogger’s perspectives, it’s hurting themselves and end up with a loss. Killing themselves softly ;) Criticism is alright for some extent, but absolutely I agree that they need to stand up for what they are for.

    Wonderful post again Sylviane :) Open doors for many discussions.

    Mayura invites you to read..What is Google PageRank?My Profile

    • Sylviane Nuccio
      February 12, 2013

      Hi Mayura,

      You brought out a great question. If I stopped making money with my blog would I still keep blog? Well, my personal answer is, a reasoning YES, because I love it. I just love to give free advice to people. This on its own it’s so rewarding.

      Obviously, for those who blog ONLY for money the answer would certainly be no, here.

      Thank you for your great feedbacks, as always, Mayura :)

  9. Juan Castillo
    February 12, 2013

    Hi Sylviane,

    Great article. Lately I see new bloggers appear in the blogosphere, new bloggers that their only goal is to make money online. These new bloggers create a blog looking for niches that can make money, but do not focus on what they love, that is the first step towards failure. I’ve always thought that to succeed in life you must do the things you love, things that you feel good with, just so you’ll stay inspired to keep writing and working on your blog. I wrote a post about it and would like you to give me your opinion (4 Points to Analyze Before Creating a Blog).

    Thanks Sylviane.


    • Sylviane Nuccio
      February 12, 2013

      Hi Juan,

      Welcome to my blog. I totally agree with you. If success is doing what you love in life, well, blogging shouldn’t be any different right?

      I can’t see myself blogging for years and years about something I don’t like or even love.

      I would be glad to look at your post, Juan, but where is is? What’s the link to it?

      Thanks for coming.

  10. Neamat Tawadrous
    February 12, 2013

    Hi Sylviane,

    Great Post and I love all the questions that should be asked before starting blogging. Very thought provoking.

    I specially agree with you on the last tip about complaining and depressing your readers. I haven’t come across such a blogger yet but if I do, I will never visit their blog again as I need encouragement and not depression. That’s why it is very important to have in mind the best interest of your readers when blogging.

    Thanks Sylviane for such a great post. It sure will help bloggers new and seasoned.

    Be Blessed,

    Neamat Tawadrous invites you to read..7 Benefits Of The Importance Of Relationships In BusinessMy Profile

    • Sylviane Nuccio
      February 13, 2013

      Hi Neamat,

      I really like what you said about what you would do if you’d visited a depressing blog. I can’t blame you.

      I was just replying to another comment where the blogger said that they can say what they want because it’s their blog. Well, yes, and no. I tend to disagree with this. Our blog is a social platform for people to come in and it’s not entirely OURS anymore.

      At the end of the day, we don’t blog for ourselves, do we? We blog for others – for the readers! This means that we have to mind what we are writing about. That’s what I think anyway!

      Thanks for giving us our input.

  11. Sapna
    February 12, 2013

    HI Sylviane

    Great post!

    The 4 points you have mentioned have been mind blowing. Actually few days back my husband was joking at me saying that I’m blogging for fun and not for anything else, I told him that I’m getting addicted to it and now there is no point in going back.Actually I started my programming tutorials on my blog and this was my forte and I worked for more than 10+ yrs from Software Engineer to Project Manager.

    Story telling was my hobby but never thought of mixing everything into infographics but actually it turned out to be so.Now I’m enjoying it.

    My idea is to raise the common social and other type of issues using comic characters so let people enjoy the situations.

    I’m still the your culprit of not adding contact form on my blog yet, few things I need to work upon and those are pending for very long. Hope to complete that very soon.

    Thanks Sylviane for sharing this.


    • Sylviane Nuccio
      February 13, 2013

      Hi Sapna,

      It’s obvious when we visit your blog that you are having fun! Your infographics are hilarious, yet with an important message in them.

      Ah, I know you sill don’t have that contact page up yet, but I’m sure it will come soon.

      Thank you for your excellent feedbacks.

  12. Theodore Nwangene
    February 12, 2013

    Hi Sylviane,
    I sure agree with you on those four questions expecially the…….What topic am i interested in?

    Another question to ask is……. Will i be able to stick to it for long even when I’m not making any dough?

    Just like you said, starting a blog and then updating it on a consistent basis is sure a lot of work and can be quite frustrating some times.

    Thanks for sharing.

    • Sylviane Nuccio
      February 13, 2013

      Hi Theodore,

      Your right, that’s a great question to ask yourself. Will you be able to stick to your blog for long? That’s why blogging about a topic that you know and like is very important. It’s tough to stick to what you don’t like, isn’t it?

      Thank you for your feedbacks and for coming here again.

  13. Linda
    February 13, 2013

    Interesting post here, Sylviane.

    I actually have another blog where I do what you say not to, but it ties into my main website. My posts actually help the reader to understand more about the product(s) which I think is beneficial, especially if they are sites that people are not familiar with.

    I have also found myself to get into a rut and express that into my blog posts, but I figure it’s my blog and I can say and do what I want to. If you’ve never hit rock bottom in your life, then I guess you wouldn’t understand, but so many other people do understand and so I don’t think there is anything wrong with that. But, to repeat it often in hopes of, I don’t know what, is not necessary.

    It’s been awhile since I have been to your blog and glad to see you are doing so well with your freelance writing. I was doing that for awhile – sometimes I just a need little inspiration to continue ;-)

    Have a GREAT day!

    • Sylviane Nuccio
      February 13, 2013

      Hi Linda,

      Nice to see you here and I’ve got to come see you too.

      Well, I understand what you mean by going into a rut once in a while, but it shouldn’t be something that becomes a habit. On top of being a writer I’m also a life coach, and frankly, complaining all the time is just NOT good. Unless you want to attract more stuff to complain about.

      Now, yes, I know what you mean by it’s my blog so I do what I want with it. But is that so, really? Not sure! In order to get readers to your blog you kind of have to give them what THEY want right? Nobody wants to blog for themselves. We want to blog to help people, to give them good advice and tips. Give them value. I’m not sure I would say I can just blog about what I want.

      The question I ALWAYS ask myself before I write is what could be helpful, interesting, or at least entertaining to my readers?

      Thank you for your input and thoughts, and see you around soon.

  14. Barbara Charles
    February 13, 2013

    Sylviane. I’m so glad someone wrote on this topic because I still struggle with what to write about. Now with these pointers applied I can narrow down what I need to write about and what I want to write about. Helpful, informative, instructional and educational. Thanks my friend
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    • Sylviane Nuccio
      February 17, 2013

      Hi Barbara,

      I so glad if this post was helpful to you.

      As a matter of fact some of those questions I still ask myself on a regular basis.

      My main question is always, how do I make sure I don’t bore my readers to death, and on the contrary, how do I make them want to come back for more? It’s an eternal challenge, you know :)

  15. Corina Ramos
    February 13, 2013

    Hello Sylviane!

    Great post Lady! It’s like Donna says, these are definitely rules to go by when embarking on a blogging career. It took me about three months of planning and thinking to make sure I knew managing a blog was going to be a long term commitment.

    I really don’t see the point of blogging about negative stuff other than stirring up a debate or argument. I can only image the people who do are probably always in a bad mood :)

    I definitely don’t consider myself to be a blogger, rather I use blogging to promote my niche and now that I’m more comfortable blogging it’s easier to talk about my niche.

    Thanks for sharing, enjoy the rest of your Sylviane :)

    • Sylviane Nuccio
      February 17, 2013

      Hi Corina,

      Like you I can’t imagine blogging about negative stuff, and I don’t have time for this :)

      I know what you mean, you might not consider yourself a “blogger” yet, but you know what? If you are blogging regularly, over time, you will.

      Thank you for your visit and for your input.

  16. Sue Neal
    February 13, 2013

    Hi Sylviane,

    I agree strongly with all the points you make here. I love your last one about writing about what you’re for rather than what you’re against. Having said that, I do think it’s OK to have the occasional ‘rant’ when something really gets your goat – as long as you keep the general tone of your blog positive, constructive and uplifting.

    It’s like human relationships in the real world – people soon tire of someone who does nothing but moan and complain all the time.

    You’ve provided some fantastic advice here for anyone setting out on their blogging journey – wish I’d read this a year or so ago!

    Thanks, Sylviane!


    • Sylviane Nuccio
      February 17, 2013

      Hi Sue, and sorry for such late reply.

      Yes, the occasional rant is OK, not a big deal, and maybe very much needed, but going into a dark spasm that makes you want to write only about negative things, like I’ve seen someone do not long ago, it’s very sad and destructive, really. Nothing positive can come out of that.

      Thank you for coming and for your input :)

  17. RobG
    February 15, 2013

    Hello Sylviane hope all is well, writing takes a lot of our time so you have to enjoy and have some sort of passion for writing or you won’t enjoy it at all.

    Do you know I even think about writing in my sleep, yep sometimes I will get up just to write down something that has popping in and out of my head.

    Niche blogging is ok but sometimes I feel you should change topics to keep things interesting because some people may find it kind of boring, but that can work both ways.

    I think we all can consider our self’s bloggers or we would not even be here now would we?

    Thanks so much Sylviane for a great post my friend always a pleasure.

    • Sylviane Nuccio
      February 17, 2013

      Hi Rob,

      Yes, I do that too. Sometimes I have to grab my pen and notebook that I keep at my side every night so I can write an idea before it’s gone. That’s what we do, us writers/blogger, don’ t we?

      Thank you for coming and for sharing your thoughts.

      • RobG
        April 27, 2013

        Hello Sylviane, that’s a great idea and helps you create good articles because you can write them down. I also keep a writing pad with me most of the time..

        Thanks so much for a great article my friend very helpful. Have a wonderful day.

      • Sylviane Nuccio
        April 29, 2013

        Hi Rob,

        Ah the writing pad is so important. I keep a physical writing pad by me at all times!

        Thanks for coming by.

  18. Sarah Park
    February 17, 2013

    Very helpful tips. Blogging is not just for the sake of posting, but rather every content should be made with good quality.

  19. Brain Harry
    February 18, 2013


    I am a new Blogger and your Topics are pretty useful for me.It has given me clear way.


  20. Shaun Hoobler
    March 22, 2013

    Personally I don’t much *enjoy* writing, so the first question “what am I interested in”, is of prime importance. If I couldn’t find an answer to that, I don’t think I’d ever be able to write anything…

    • Sylviane Nuccio
      March 22, 2013

      Well, of course, in this case you’d better be blogging about something your really love.

      Not everyone likes to write, and among those who don’t, some still blog and have learned to be OK with writing, but some just won’t ever become writers no matter what. I’ve seen both cases.

  21. Nerium Reviews
    April 3, 2013

    I think I love reading this tip “Am I being Positive”. Before when I am thinking of making a blogs I have so many negatives thinking at that time. There are so many what IF’s. Then when I start reading some blogs like yours Sylviane I was thinking that was my problem and to be a successful blogger you should always be in a positive ways.

  22. Lynne
    April 15, 2013

    Thanks for the advice. I am starting to write my blog and not sure if I have what it takes to be a writer or if I can keep readers interested. From your advice I can apply what I have read when I decide on what to write next. Thanks!

  23. RobG
    April 21, 2013

    Hello Sylviane, nice post my friend. Blogging takes a lot from us including our time which is something we don’t have a lot of these days. So starting a blog is a BIG commitment and you need to be dedicated because if you don’t you won’t get very far.

    Blogging about negative stuff is not way to run a blog because when people ready that kind of content it’s a turn off for most.

    I try to provide helpful content that will make my readers feel good about them self’s and about visiting my blog.

    Thanks so much for sharing your article my friend as always a pleasure.

  24. MIc johns
    July 25, 2013


    You are absolutely right about new blogger.I have started few month before and still working on it.I have kept all idea in my mind like your topics, idea on blog, selling, my interest and specially being positive.

    I find it little difficult to keep myself update on my blog.

    Will you help me with few ideas which can be useful to be updated on blog?


  25. Suresh Natrajan
    September 27, 2013

    Hey Sylviane,

    I’m so glad that at least someone wrote on this topic because I still get confuse with what to write about. Now with these pointers applied topics can be narrowed down to what I need to write about and what I want to write about. Your blog is Helpful, informative & instructional.


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