51 responses

  1. Donna Merrill
    February 3, 2014

    WoW Sylviane!

    You have covered everything in this post! I was surprised at the graph of guest posting. Hmmm Gotta get more of that in my game.

    I think videos are great! Every time I have put a short video on my blog, I have seen more action on it. Another great reminder for me to start that up again lol.

    Slide shares are another one of my favorites. I don’t do it on my blog, but working with clients and/or capture pages. When we use a slide share, we are appealing to people through sight and sound and that works well.

    I still haven’t done an ifographic yet. It’s another learning curve for me, but I do know that it pumps up your blog and makes it interesting.

    Thanks for putting together these great ideas that I personally need to act upon. It’s a big help for me.

    -Donna
    Donna Merrill invites you to read..Time For A Blog Makeover?My Profile

    • Sylviane Nuccio
      February 4, 2014

      Hi Donna,

      I’m glad you enjoyed this.

      I had a lot of fun making that little fun infographic and SlideShare show, and it’s a great way to leverage and recycle your traffic to reach out to more people out there.

      Thank you for coming.

  2. Corina Ramos
    February 4, 2014

    Happy Monday Sylviane!

    Thanks for sharing these ideas with us.

    I love the infographic you made for that post. I did one but I think I need to work on it more before I do another.

    I was thinking about some ideas for Slideshare and now that you’ve shared this suggestion I know I’m on the right track with that.

    I finished my eBook last month so now I’m in the publishing stage and I’m not too good with making videos but I am ready to learn.

    Podcasts was new to me. I had never thought of that before.

    I definitely see myself doing more of these this year. Hope you’re having a great Monday!

    • Sylviane Nuccio
      February 4, 2014

      Hi Corina,

      I’m so glad I gave you a few ideas about sharing your stuff more out there, and they are fun to create too.

      Thanks for coming and have a great rest of the week :)

  3. Adrienne
    February 4, 2014

    Hey Sylviane,

    You definitely covered a lot here my friend, great job.

    These are all really great areas we should take advantage of and I know I haven’t done nearly enough myself. My goodness, I can’t remember the last time I shot a video. As you know I prefer tutorials so unless I have to show you how to do something online then I just don’t do videos. I guess I’m going to have to fix that soon.

    I still haven’t done slideshare even though I had intended to implement that into my things to do last year but we all know how my year turned out. Thank goodness this is a new year.

    I’ve toyed with the infographics but they never turn out well so I prefer sharing others. I do need to have my own name on it though, you’re so right.

    Thanks for lighting a fire here girl, I appreciate that.

    You have a wonderful week and thanks again.

    ~Adrienne
    Adrienne invites you to read..Why Connecting With Influencers In Your Niche Is CriticalMy Profile

    • Sylviane Nuccio
      February 4, 2014

      Hi Adrienne,

      Ah, I thought that was a good post and that eventually people would find it and like the ideas in there.

      The reason why I haven’t done videos is that for the life of me I still don’t know HOW with this darn new computer. LOL! But I have to figure it out once for all and do it already!

      It’s a lot of fun to make your own infographics and slideshares. I really like it and will make more and more, and spread them around. That does leverage your blog posts quite a bit.

      Well, I’m so glad this gave you fire to do some cool and advantageous things to promote yourself more!

  4. Barbara Charles
    February 4, 2014

    Hi Sylviane,

    Great article and great infographic. I’ve always wondered how people do that. It’s awesome and very creative. Everything you mentioned are awesome ways to leverage your blog content. I’m going to look more into slideshare. I’ve done a few before and actually it was the main way I build my network marketing team. I should use it more often. Great post.

    Barbara
    Barbara Charles invites you to read..Over 50 EntrepreneursMy Profile

    • Sylviane Nuccio
      February 4, 2014

      Hi Barbara,

      I’m glad you enjoyed this post and yes, you should definitely do some slideshares as this is a great way to get more and new traffic.

      Infographics are so much fun to make. This is just a very small one, but you can make them as long and as detailed as you wish.

      All those ways could really leverage any content/post on your blog.

      Thanks for dropping by.

  5. Carol Lynn
    February 4, 2014

    Hi Sylviane,

    I love the idea of using content to get the most bang for your buck, so to speak. You’re right, writing a long blog post is a lot of time and effort so you don’t want to leave it there to collect dust. I especially love the idea of turning subheadings into deeper blog posts. It’s funny because there are plenty of times I think that a subheading section is getting too long but would you believe I never really thought to turn each one into a post?? That’s pretty dumb of me :) It’s such a good idea though, especially because sometimes there is a lot more to say but how many words can you use in one post? I’m going to go back through my posts now and see how I can use that advice. I bet there are a ton of ideas right on my own posts that I never thought to leverage. Awesome!
    Carol Lynn invites you to read..What To Do Now That Facebook Has Killed Your Business Page ReachMy Profile

    • Sylviane Nuccio
      February 4, 2014

      Hi Carol,

      Well, I very glad that you enjoyed this and that it made you want to go back to your blog posts and leverage them.

      Especially your posts which are quite long, and it seems that you have even more to say. You could use any of these ideas to do more out of them.

      Thanks for coming by :)

  6. Kumar Gauraw
    February 4, 2014

    Hi Sylviane,

    You just gave me another push to do some slideshows and find a way to get some infographics done to leverage some of the content from my own site.

    I have been thinking about these for a while but you know we all need some push….

    I have done a few slideshares and that’s it. I got distracted by my passion for writing and creating better and better content and I didn’t take time to look at what I already have and may be resurrect some of them :-)

    I thank you for a great reminder in a very systematic fashion! Have a wonderful week!

    Regards,
    Kumar
    Kumar Gauraw invites you to read..Why You Shouldn’t Use WordPress.com If You Are Serious About BloggingMy Profile

  7. Sherman Smith
    February 4, 2014

    Hey Sylviane,

    This is a nice list of options you gave to leverage our content.

    I do like the idea of the infograph and the one you made. It looks very professional and gives you enough information of what direction you want to go with marketing your blog or your business.

    I have created an ebook and actually, even though it was a lot of work for me and trying to fit it in my schedule, it was fun making it. I never wrote an ebook and I’m glad you pointed out the advantage of writing one.

    I’m interested in looking into slideshare. Just like the infograph, it brings the value that your target audienced want in a paraphrased format. With this leverage you can’t go wrong with it.

    Thanks for sharing these excellent options!
    Sherman Smith invites you to read..How Do You Get SearchedMy Profile

    • Sylviane Nuccio
      February 4, 2014

      Hi Sherman,

      Sorry I think I’d missed replying to you as it seems that an avalanche of new readers have just popped up to my blog post which is sweet as honey to me.

      Congratulations on your eBook. I know that as you said, it’s both lot of work and fun at the same time.

      Indeed, one can’t go wrong with any of the tools I mentioned here to leverage they content.

      Thanks for coming and see you at your place in a little while :)

  8. Kingsley
    February 4, 2014

    This truly lends credence to what we stand for on Kingged.com, which is the “Content is King” mantra! Awesome content, Sylviane!

    It’s indeed time for bloggers to think beyond just writing mediocre (crappy?) articles, over and over again. I see bloggers writing crappy articles and wondering why they are not raking in the money with their blogs. How can they?

    It’s no longer enough to write several articles daily and dump on your blog. Gone are those days, if there ever were those days, :)

    Instead of writing several crappy articles daily, why not spend time to really write an article that is truly EPIC and KINGLIKE. The type of article that can use some leverage.

    One can’t leverage crappy articles. A crappy article, even if it’s dressed up with infographics, ebooks, podcasts, newsletters, slideshares, will still be crappy, :D

    For those who are really serious about writing truly EPIC and KINGLIKE content… those type of content that deserve the “Content is King” mantra, thankfully this article covers not just 7 ways, but 7 smart ways of doing just that.

    Thanks for sharing this on the Internet marketing social networking and bookmarking site, Kingged.com. I have “kingged” it and hope others do to, :)

    • Sylviane Nuccio
      February 4, 2014

      Hello there,

      Wow, nice to see you here and I have to say that one of the best things I’ve done this new year is joined your social media platform, Kingged.

      I signed up a couple of days ago and posted my first post this morning. As I was there I started following and befriending some people there. Then what happens? I see an avalanche of people landing her on my blog. Wow, that was the fasted social media result I’ve ever had and I think this has to be said.

      I will definitely write about your program as soon as I’m familiar with it, and hope this keeps coming and I understand that I’ll get back what I put in of course.

      You’re right no crappy content could ever be used for leverage, and my tips here really apply to great content, only!

      Thanks so much for dropping by.

      • Kingsley
        February 4, 2014

        Good to see you have already got some great results from Kingged.com, Sylviane. But that’s even nothing compared to what other active Kinggers (members) are getting.

        And with what we have coming in the next couple of weeks, bloggers can focus on writing truly awesome EPIC and KINGLIKE content, share it on Kingged, do a little promotion to get it to the frontpage, and they sit back and watch the avalanche of traffic that we will help them get… all for free.

        Exciting times ahead, Sylviane. Good to see you on board. And yes, please keep the awesome “Content is King” type of content coming. We happily eat them up over at Kingged, :)

      • Sylviane Nuccio
        February 4, 2014

        That’s wonderful. I had not even thought about that. Very exciting indeed! I can’t wait to navigate around and see more about what I can do there.

        If it’s nothing compared to what I can get I’m thrilled, because while I’m an avid commenter on blogs, so far I have dealt more with lethargic people than I would have wanted to.

        I’m not trying to be negative here, that’s just the fact. I’ve visited so many bloggers several times over, and never seen them coming to mine ever! I want my blog traffic to grow!

        Many thanks.

  9. Naveen
    February 4, 2014

    Hi Sylviane,

    blog readers are not one, we should target to reach our contents and there were a lot of underground secrets to make our contents reach in to targeted audiences, you’ve revealed some wonderful ways here.

    Infographics and slide shares are one of the top ways to leverage the content after the video presentation.

    Thanking you, have a great day.

    • Sylviane Nuccio
      February 4, 2014

      Hi Naveen,

      It was nice to find you on Kingged this morning and I’m so glad I’ve joined. I recognized you as you came to my blog recently for the first time.

      Hope to get to know you more over at your blog, and thanks for sharing yor input here.

  10. Jon Rhodes
    February 4, 2014

    A great guide Sylviane. I would like to add a point if I may. If you’re stuck for time, there are some people on Fiverr.Com that will change your article into a video or a slideshare presentation for only $5. I’ve used them in the past and they can be pretty good value.

    Thanks for visiting my blog btw! :)

    • Sylviane Nuccio
      February 4, 2014

      Hi Jon,

      Yes, I like your fiverr suggestion and I’ve used them before. I agree the quality is pretty good for the price. I’ve used them in the past and I will again. At time a good reminder is all we need :)

      I’ve just read your post this morning where you mentioned this and other cool tips. I’ve bookmarked it.

      Thanks for coming and I hope to get to know you more over at your blog.

      • Jon Rhodes
        February 4, 2014

        Cool Sylviane. Will visit you here again soon! :)

  11. Sunday
    February 4, 2014

    Sure Sylviane, This post has given us new ideas on how to leverage on existing blog content. The concept of “leveraging” has been explained very well in this piece to give better understanding to the topic.

    At least, converting the content into different effective formats can help readers see new light in the once boring blog post that has been getting “cyber dust” in the blog’s “cyber life”.

    A good content has the capacity of being leveraged in different formats, and these are smart ways to do just that!

    I have left this same comment in kingged.com where this post was shared and bookmarked for Internet marketers.

    Sunday – kingged.com contributor

    http://kingged.com/7-smart-ways-to-leverage-your-content/

    • Sylviane Nuccio
      February 4, 2014

      Hi Sunday,

      I know you’re coming from Kingged. I’ve just joined a couple of days ago, and posted my first post this morning. As I was telling Mr. admin who came here too, I love it so far. You guys rock!

      I’m glad you appreciated the content of this post and thank you for coming.

  12. Susan Payton
    February 4, 2014

    Fantastic list! I’d add to it: taking a long post and breaking it down into multiples. So if you write a Top 10 list, you can essentially develop 10 more posts based on each point!

    • Sylviane Nuccio
      February 4, 2014

      Hi Susan, and welcome here.

      Very good point and thank you for adding it to the list.

      Thanks for your input.

  13. Kareem Williams
    February 4, 2014

    You knock the cover off the ball with these tips. I think a lot of times us bloggers forget these small little things that help soooooooo much. Thanks a million for reminding me of some of these important tips.

    • Sylviane Nuccio
      February 4, 2014

      Welcome here Kareem, and I’m so glad that you enjoyed your first visit here.

      You’re right, it’s the “little” things that help a whole lot often.

      Thanks for coming by.

  14. Nwosu Desmond
    February 4, 2014

    Great article i must say. I leverage my blog contents as well and it has improved my site in a lot of ways, one post i converted to a a slide and uploaded on Slideshare has had over 50k views and with embedded links on the article, a reasonable amount of traffic have overflowed to my site.

    I also have also made infographics using visual.ly from my contents and shared on Pinterest as pins and even asked other bloggers to embed on their site and this method has also improved my site traffic and engagement.

    I will try out the other methods i haven’t tried yet to see how it improves my site more. Thanks for sharing.
    Nwosu Desmond invites you to read..Scan WordPress for Vulnerabilities with these toolsMy Profile

    • Sylviane Nuccio
      February 5, 2014

      Hi Nwosu, and welcome here.

      It seems that you’ve done a great job at leveraging your content and generating more traffic. That’s the very purpose for us leveraging that content, so it has multiple uses and brings great benefits.

      Thanks for sharing this.

  15. Nanda Rahmanius
    February 5, 2014

    Hi Sylviane,

    Great infographics and great articles!
    The first time I read this article, I feel that’s great infographic. I never thought there would be someone who wants to make it on their posts. Furthermore, the infographic is easy to understand.

    Indeed, if we use these ways, we will be able to leveraged our content.
    Thanks for sharing these ways, Sylviane.

    Regards,
    Nanda
    Nanda Rahmanius invites you to read..MetaPro Glasses VS Google GlassMy Profile

    • Sylviane Nuccio
      February 5, 2014

      Hi Nanda,

      I don’t think that another blogger would want to post my infographic on their blog, but I can post it on any social media and other plateforms to leverage my article.

      I’m glad you enjoyed this and thanks for coming. Very much appreciated.

  16. metz
    February 5, 2014

    Leverage content system includes:

    Research White Paper
    PowerPoint
    Video and Podcast
    eBook
    Mobile Content / Applications and many more and that includes social media and the traditional traditional ways to connect and engage buyers.

    By doing so, you are putting the content in motion.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking and networking site, and I “kingged” it and left this comment.

    • Sylviane Nuccio
      February 5, 2014

      Hi Metz and welcome here.

      Indeed Kingged has been THE BEST social media platform I’ve ever shared my blog posts on forever.

      Putting your content in motion is what’s needed in order to get more out of it.

      I appreciate your feedback and will come visit your site as well.

  17. Akaahan Terungwa
    February 5, 2014

    Hello Sylviane,

    The methods you shared here are sure very easy ways to ensure that a post never dies! I have personally used slideshare and I must make it known that it is a great way of ensuring referral traffic to any site any day.

    Sadly, I’ve not really given videos and ebooks the attention they deserve. It is my hope however that 2014 would be a better year in that respect.

    Always,
    Terungwa

    • Sylviane Nuccio
      February 5, 2014

      Hi Akkahan,

      there’re always some areas that we tend to do more easily than others, but I’m glad that you want to give a try to videos and eBooks. I haven’t made a video in a long while myself, and need to get back to it.

      Thanks for coming and have a great day!

  18. Amiti
    February 5, 2014

    Hi Sylviane,

    All 7 ways you listed are winners! I can personally say from my experience (only 6 months), that slideshare and infographics are easy and reader-friendly ways to optimize/leverage content. I wish I had more time to do each one of these things once a month.
    Amiti invites you to read..Learning from 2014 Super Bowl AdsMy Profile

    • Sylviane Nuccio
      February 5, 2014

      Hi Amiti,

      I’m glad you enjoyed this and that you are familiar with slideshare and infographic. It’s the same for me. I only wish I had more time.

      Thanks for coming by.

  19. Reginald
    February 5, 2014

    Hey Sylviane,

    How are you? This is one lovely post indeed. I really love video part. Video is great. Instead of wall of text, readers can enjoy some video which improves yours bounce rate. For those who hates video, there’s podcast which is fine too!

    Slideshare is a-okay but isn’t really font of it if you ask me…heh!

    Shared!

    • Sylviane Nuccio
      February 5, 2014

      Hi Reginald,

      I know that video is a big winner and most people like them. I know I have to make more of them.

      One thing I want to get more into is podcasts even though it’s less entertaining than videos. I guess you’re not a fan of slideshares, but that’s OK, there’re some many different ways out there.

      Thanks for coming and nice seeing you back here.

  20. Phillip Dews
    February 5, 2014

    A gem of a post there Sylviane,

    You raise some awesome tips like eBooks! When I first started blogging 5 or so years ago I had written 3 eBooks but alas I gave up and lost them!

    Now I am back I have been involved in a launch of a great eBook by top blogger Ryan Biddulph so I am thinking of making another one of my own! Actually tell a lie I have started writing one and will offer it to my fellow readers once I got a few more posts published! Got about 50 to my name now after 4 months of blogging!

    Had never heard of Slideshare before so will deffo be checking that out!
    Wonderful blog you got here anyway! Have a great day!
    - PD

    • Sylviane Nuccio
      February 5, 2014

      Hi Philip, and welcome here!

      Yes, eBooks are great to share content, either recycled or new. I am myself just about ready to publish and give away a free eBook for my opt-in form. It will be all ready in a couple of weeks.

      If you don’t know slideshare, I’d advise you to give it a try. Slideshare gets quite a good traffic and ranks pretty well too. Plus, most people like it.

      Nice having you here and see you around soon.

  21. Jeevanjacobjohn
    February 6, 2014

    Awesome Sylviane :)

    I love how you not only talked about the topic, but showed us hot to do it – I like that…show ‘em instead of just telling ‘em :D

    I have considered most of these options…some of them are ongoing, some of them are in the back burner (like audio and video..I am only planning to invest into those later this year, once I have build my blog).

    Slideshare – well, I have already started with this (one presentation so far..I will be doing more in the coming months).

    Infographics – Love your example! I am still looking into this…I have researched and found a bunch of sites to help me out…all I have to do now is ‘make’ them :D

    Newsletters – I am putting a lot more effort into this guy…still crafting my campaign emails (I have got 6 subscribers so far – not too bad!).

    The only thing is I don’t have a solid incentive (I am considering eBooks..but they are too common. I am planning to work on this later, in March/April. Right now, my priority is just building up the new blog).

    Hopefully, it will all go well :) Anyways, thank you for the awesome tips, Sylviane :D
    Jeevanjacobjohn invites you to read..Social Media Strategy, Tips/Quotes and Socializing!My Profile

    • Sylviane Nuccio
      February 6, 2014

      Hi Jeevan,

      Yes, I wanted to make a point here of not only telling but showing the “doing” as well. I myself have to implement this on social media and forums, and create a newsletter which I don’t even have. I haven’t for years.

      My new Writing tip eBook is coming up within a couple of weeks and I’m excited about that.

      I’m sure your list will grow in no time, Jeevan. Look at your blog!

      Thanks for coming. Very much appreciated :)

  22. Lynne
    February 11, 2014

    Great ideas. I definitely will follow these tips as I too fear that some of my content are just not gaining the attention I thought it would. Infographics and videos are the best for me. Thanks!

    • Sylviane Nuccio
      February 11, 2014

      Hi Lynne,

      I’m glad you enjoyed those tips and hope you find what works best for you.

  23. maxwell ivey
    February 13, 2014

    Hello; its rare that i get new ideas from a post. but thanks for your information about slide share. I have saved the link to that post so i can read it in the morning. I’m also thinking that i could use the same photos to create a slide show and then add audio and upload to youtube as well two products from the same images? am i following you? and i find i have gotten better response on a couple of the forums i belong to after sharing blog posts than i ever have just replying to other people’s posts. thanks again and take care, max
    maxwell ivey invites you to read..Caliope Corner Episode 1 featuring a chance park model carouselMy Profile

  24. Sarah Arrow
    February 17, 2014

    Love these ideas Sylviane, I use blog post to ebook and blog post to infographic a lot of the time. The ebook offering is a good one to give to subscribers as they may not have seen the original posts and missed a tonne of useful information. Sometimes I expand on it even more and turn it into a Kindle book as well.
    I don’t use content for forum posts though, I’ll have to look into doing that more.
    Sarah Arrow invites you to read..The Blogconomy [infographic]My Profile

  25. Cararta
    March 19, 2014

    Hi Sylviane,

    Enjoyed your post. Loved the graphic which I’m not great at. but they
    make easy reading.
    I did a post today and just used a “plain” photo and a
    photo of a video to leave a link so when you click on it you can watch
    the video, but I don’t have it weighing down my page. A Jason Fladlien
    suggestion I saw on a webinar he did and remembered.

    Most everyone these days seem to store the videos in the clouds somewhere and
    post a photo and you watch the video without leaving the page, but I haven’t taken the time to do all the set up!
    Thanks for the share.
    What are the ways and means to post a pdf so it will end up on search and display on its own. Know I have seen several, but they don’t seem to be attached to a website.

    You must have that somewhere in your bag of tricks.

    Thanks,
    Carolyn
    Cararta invites you to read..Leverage Your Marketing Skills: Social Marketing WorksMy Profile

    • Sylviane Nuccio
      March 20, 2014

      Hi Carata,

      Actually any free pdf that you post out there (for free and without opt-in to access to it) can rank on Google. One way to do that is using Scribd, which I wrote a post not too long ago.

  26. Mark
    April 25, 2014

    Hi again Sylviane!Thank you for sharing some very thought provoking content. Your info graphic is really cool BTW.That is definitely a marketing tool that I need to leverage more. I really like your idea and graphic of your wine guide simply being offered as a sort of stand alone free product, as opposed to a more traditional lead capture page approach.And I definitely should look into converting more of my blog posts into Slideshare presentations. Because that site generates an awful lot of free, extremely targeted searches! Much food for though here! thanks for sharing!

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